The Making of a Marketer

Dealing with a stale brand? Needing to Gen Z-ify your content? You aren't the only one!

On today's podcast we speak with SVP Kate Rush Sheehy, of GSD&M, about her approach to modernizing brands. From consumer brands to travel, we will take a journey across her multi-vertical expertise and the learnings she has given back to the marketing industry.

Oh and maybe a Halloween marketing question or two because Andy can't resist! 🎃

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On today's show we delve deep into the wild world of digital performance marketing!

Agency Life = rapid agency changes in 2024. How are the top companies staying ahead? Today Phil Case, President and Chief Client Officer of Max Connect Digital joins the show to give his take on the ever changing landscape. From maximizing KPIs to client retention to agency culture, we're going to take a journey through the modern agency approach.

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Jess and Andy give us their take on Olympics marketing. Winners, losers, and are we thinking about Olympics marketing all wrong? Here are some on the spot opinions on this Friday!

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🎙️ Have you every wondered what it would be like to be a marketer working with the largest brands in entertainment and sports? Take a POV into this exciting world of marketing today GLOW creative agency Managing Partner, Mike Molnar.

With over 25 years of experience in marketing and advertising, Mike has seen this industry shape, shift, reform, and turn into the empire it is today. But that is not without tests. As many of us know both streaming platforms, professional sports leagues, they have their ups and downs. With change comes opportunity.

In today's podcast we look to Mike's leadership to explain how he has succeeded in this festive industry. What makes it pop? And how is GLOW leading the conversation?

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🤖 On today's episode we're venturing into the wild world of AI.

From new technologies to new duties to new learnings, AI is rapidly changing the way marketing teams operate. Joining us is Co-Founder of Direqt, Nick Martin. Nick brought his company to life in 2017, embracing AI several years back. Direqt is a conversational AI platform that allows companies to build, brand, and grow their own chatbots. Trusted by more than 75 of the world's biggest brands, Direqt is showing tremendous growth.

Leading the AI conversation, we're excited to discuss with Nick what it means to do AI the right way in 2024!

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Jess and Andy take a trip down memory lane and grade Andy's old radio demo reels. How would Andy have revisited his 21-year-old safe as a marketer, and how surprised is Jess by Andy's old ways? 😂

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It's day 3 of our summer tour! ☀️

📖 We resume our book club episodes with bestselling author Stephanie Harrison. Stephanie recently released "New Happy: Getting Happiness Right in a World That's Got It Wrong." This book is a step-by-step guide to building the life you want, and reexamining what it means to be happy? The process of unwinding "old happy" and the societal pressures around the topic.

Additionally we will learn about Stephanie's company The New Happy. Founded in 2018, her approach to happiness blends both science in philosophy in the pursuit of happiness. Working with companies across the world we will discover what is inspiring professionals to maximize their potential both at work and at home.

Looking forward to a motivational afternoon and important discussion!

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We're continuing day 2 of our hashtag #SummerTour ☀️ with a masterclass in the realm of executive leadership. We're welcoming Michael Miller, Founder of Consiglieri, to discuss his impressive journey as a Creative Director and beyond.

Michael boasts a whopping 20+ years of experience working with the nation's top brands such as Delta Airlines, Apple, Lucasfilm, and AT&T (among others). Michael served as the Vice President of Marketing at T-Mobile, where he founded their internal agency TMO Studios.

Nowadays Michael is consulting fellow marketing executives with Consiglieri. We're excited to embrace the discussion today in learning what drives the modern marketing executive, and how Michael is best shaping the future for his partners.

If you're a rising leader, you won't want to miss this one!

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☀️ Three podcasts in three days? Welcome to our first episode of our summer tour!

Today we welcome Afton Thatcher and Katie Goldstein as we continue our discussion on youth marketing. They are leading the discussion on hosting a social media safe space for our youth at SuperAwesome. Trusted by over 300 brands, SuperAwesome provides solutions for safe youth advertising across social, gaming, and more!

In today's discussion we will learn about the evolutions of youth marketing and making social media a happy and safe place.

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