The Making of a Marketer

What does it mean to find your brand voice in 2024 and how is it changing in the agency world? From the traditional side to the digital side, it's becoming more important to embrace our connected world. Where do we start?

We tackle this subject with co-founder and CEO of JOAN Creative and JOAN Studios, Lisa Clunie. Her expertise has led to development of these two companies that have up-leveled brands such as Google, FitBit, and Virgin Hotels, among many others. JOAN has won awards such as Campaign Magazine's Independent Agency of the Year, along with AdWeek's Small Agency of the Year.

As an award winning agency founder, how is Lisa viewing the future and what advice does she give when it comes to agencies marketing for themselves? We're looking forward to our discussion this afternoon!

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What does branding on the move feel like? Jess Nickerson and Andy Pondillo discuss how a few live moments can turn into a volume of impactful posts for your content calendar.

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Are you kicking the tires on a personal branding strategy but unsure of where to start? When building a new company or program, sometimes there's no choice but to start!

We welcome Founder & Chief Consultant of Lead by Design Lab, LaToya Jordan, to the program.

Lead by Design Lab specializes in a human-centered coaching program crafted for executives looking to up-level their leadership skills. In our conversation we will explore how LaToya built this program at the end of 2019 into what it is today. But more specifically how did she market herself when building a program from scratch? Is there a blueprint to the personal branding game, or was it a journey she learned throughout the process? What does it take for someone to find their inner creativity to make it happen?

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It's risky campaign season on today's show!

We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a "risk" in today's marketing culture and how they'd control the implementation across digital platforms.

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Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs?

We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson's leadership has led Battery to becoming a 3-time Ad Age Agencies of the Year. From working his way up as a marketer to running an agency that has done work for companies such as Netflix and Epic Games, we're excited to hear about his path.

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Jess and Andy have an unscripted breakdown of last night's Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024?

Let's also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance?

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Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily.

LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands with her honest words. What got her going on the platform, and what can we learn from her journey?

Prepare to be inspired this afternoon as we explore what it means to make an impact as a thought leader.

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📚 On today's book club episode Jess and Andy review their recent read "Britney Spears The Woman in Me." In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship.

Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are marketed, sometimes negatively, unfairly, and potentially beyond their control. We explore the importance of authenticity and the dangers of what could happen when we let others steal this from us in the marketing room.

How is Britney's story relevant to the modern day marketing techniques. We look to explore a variation of topics soon!

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We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. 🎨 Our theme centers around the art that is business growth.

As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an agency to both test and succeed? What are the pillars of the agency to client relationship that allow for longterm success?

If you're someone looking to learn about the nuances of the agency to client relationship this episode is for you!

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🎙️ We're looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women's Health Leadership TRUST Award. The TRUST Awards celebrate Minnesota women and companies that are helping the healthcare industry advance boldly into the future.

Our focus on this episode is to evaluate the stigmas that are attached to healthcare marketing and the deep impact they have on audiences. How has Melissa made it part of her career mission to lead change in this industry, and how is the marketing industry doing as a whole?

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