The Making of a Marketer

The more we talk about marketing, the more layers we discover. There are so many different levels to this field, and all have their unique learnings. In this episode Jess and Andy discuss the nuances to marketing for an IPO, gaining investors, and building brand messaging that will resonate down the line.

We're excited to welcome Josh Marshall Communications Director at Intuitive Machines, to explain how he is scaling his company to success. Intuitive Machines is a space company providing products and services to support sustained human exploration to the Moon, Mars, and beyond.

From our desk to the Moon, how does Josh stand out in making the mission come to reality? More on this episode!

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Jess Nickerson and Andy Pondillo have their first #AMA session with a fully unscripted episode!

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What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship!

On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success?

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I'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience?

On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will explore all of what Idea Science has to offer, with the unique ability to explore the creativity of musicians and tie it back into our marketing world!

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Have you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet)

In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness.

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Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢

To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic.

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Andy is joined by guest host and B2B mastermind Dani Safar!

We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI.

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The show returns for an exciting afternoon chat today with guest co-host Chris Malin!

In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions.

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As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally.

Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today?

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In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.

“Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.

The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire.

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