The Making of a Marketer

Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.

Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.

For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of marketing.

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Our Employment Branding series continues Brooke Tichenor!

Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.

In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates?

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On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates!

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This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.

Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the best candidates in the market with our brand?

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🎯 Leads, conversions, attribution, assisted conversions... oh my!

Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.

During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well.

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As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.

Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.

In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision.

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On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.

With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.

The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams.

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The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity. 

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We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole?

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Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.

Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding!

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