The Making of a Marketer

The Making of a Marketer

By Jess Nickerson and Andy PondilloBusinessMarketing
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The Making of a Marketer episodes

  • The Making of a Marketer - Every Day Social Media

    On today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays?


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    52 min
  • The Making of a Marketer - Standing Out on the LinkedIn Feed

    Jess and Andy explore the world of personal branding via LinkedIn.

    We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    57 min
  • The Making of a Marketer - Paid Media Across the Socialverse in 2023

    Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."

    To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.

    From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    1 hr
  • The Making of a Marketer - Super Bowl Special

    Andy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?

    Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    58 min
  • The Making of a Marketer - Social Media Calendar Class

    On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    49 min
  • The Making of a Marketer - Autobidding Crash Course!

    🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?

    🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    51 min
  • The Making of a Marketer - Architecting a Measurement Strategy

    🤔 Conversions, tags, look back windows, offline conversions? Oh my!

    🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    42 min
  • The Making of a Marketer - Brand, Brand, and more Brand!

    This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute. 


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    40 min
  • The Making of a Marketer - Audience Network Fact vs. Fiction

    To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network.


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 min

About The Making of a Marketer

From the publisher's feed

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson dive into the journeys of all marketers. Tune in each week to learn marketing strategies from the c-suite, social media managers, business visionaries, influencers, entrepreneurs, designers, and more. Discover how you can leverage their insights to revolutionize your marketing.