The Making of a Marketer

We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show!

Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together!

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🎊 On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come?

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🎙️ Season 2 of the program is set to kick off!

Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and offer a unique perspective only Clark can provide. We're excited to welcome his wisdom and guidance as we address tougher topics.

For our session we focus on the POV of the CMO and marketing team (or lack there of) relationship. We dive deep exploring elephants 🐘 in the room, cracks deep within the surface, and is there a resolution both sides can strive to find in 2024?

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🎁 Jess Nickerson and Andy Pondillo wrap up season 1 of the program and preview us for what is in store for next season!

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Today we welcome Aaron Fung. Working across tech, Aaron is a pioneer in supporting business leaders, career coaching, growth strategy, and inclusion and diversity. His background and expertise in helping people discover career clarity has led Aaron to his current roles as the Co-President, Midwest Chapter at Ascend Midwest and a Career Coach at CoachingAF.

For today's program we are excited to discuss how expressing gratitude can make you more influential and respected. How does Aaron bring this to the table in his leadership roles? What can our future leaders take away from the conversation? Get to know Aaron better and join us for this meaningful episode!

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On this episode we give thanks to those who have collaborated with us and helped us in our career journeys. Andy invites former coworker and current Brand Manager at Boncom, Valerie Evans, onto the program to discuss their journey 3+ years ago. Together they were tasked with learning LinkedIn, a new vertical, and writing styles during a pandemic. How did they collaborate successfully and how did it shape their careers for today?

Stay tuned for a career learning story that can inspire all of us in the marketing world!

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Has your social media feed become a lot of junk or a lot of white noise around the holidays? 🎁

Andy puts on his professor hat this afternoon and sees if he can work with Jess to develop a repeatable #BlackFriday marketing plan, that breaks through the boring!

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We welcome back Owner and Executive Director of the Mental Health Marketing Conference, Steve Turney!

Following the success of the 2023 edition of the conference Steve is back into planning mode for the next cycle. From inspiring mental health conversation to marketing strategies in the industry, this conference is certainly special. Let's take a look back at what went right, what went great, and what Steve learned from this year's event?

Additionally, we will explore what it takes to create an event of this magnitude. Is there a how-to guide on event creation? What marketing skills does someone need to possess in this world?

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📚We're back this afternoon with our Marketers Book Club! 📚

Jess Nickerson and Andy Pondillo will be joined by author, designer, and educator Susie Wise. Together we conduct a book club review of "Sitting Pretty" authored by Rebekah G. Taussig.

During this discussion we take a look at how Rebekah challenges typical views of disability and how we can truly connect to really make this world a better place. We expand on her thought leadership skills around disability and how she captivates her audience with authenticity. Rebekah challenges the status quo of marketing and communications through her personal lens. How can we relate this book to our day to day. What thoughts does it bring out?

This and more on our second book club episode!

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Come whiteboard with us to build a better marketing strategy on this mini episode!

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