The Making of a Marketer

Do you play Marketing Moneyball? Are certain channels being overlooked or underlooked? Following up on a recent article written by Dr Grace Kite on Marketing Week, Jess Nickerson and Andy Pondillo give their take on constructing an efficient media mix.

https://www.marketingweek.com/think-of-your-media-mix-like-moneyball-if-you-want-to-find-success/

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Personal branding is all the hype in 2024. But do you still feel the cringe? Is the cringe really a thing?

Jess Nickerson and Andy Pondillo give their advice after a year of being in the game.

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On today's show we welcome our first guest to our marketing to youth series.

Duncan Campbell, as Content Acquisition Manager at Roblox, leads us through how his company has become one of the top entertainment platforms for users under 18. With that usage we explore the nuances and responsibilities in marketing to our youth. A platform driven by community, Duncan will help us understand the do's, don'ts and learnings of this unique marketing sector.

Let's learn together as we kick off our series this afternoon!

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Jess and Andy introduce a new series in which they will take an in-depth look into marketing for our youth.

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Jess Nickerson and Andy Pondillo analyze SURREAL's campaign where they emphasize a few stats they aren't proud of! 😂

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📊 On today's podcast we're talking growth strategy in the agency world. 🌎

From performance marketing to evolving clients to trust exercises. How are agencies able to both grow and retain clients? Is there a method to working through the performance KPI madness? President at Luquire, Stephanie Spicer, helps us answer these questions through her career journey.

Spanning 12+ years at the agency, Stephanie has been a leader in growth strategy and the pivots necessary to keep Luquire on top of their game. From big brand implementation to custom solutions, Stephanie will take us through her journey to leading clients the right way.

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Our talent showcase continues with veteran sales pro and marketer George Trakas!

With experiences across the tech sphere at LinkedIn, Sprinklr, and Asana, George focuses on passion as his guiding light to successful partnerships. During our conversation we will look to dive deeper into his magic as a consultant bringing large corporate teams together for a common goal. Furthermore, as a dual-citizen of the USA and Greece, what can we learn as marketers from having unique experiences across the world?

We're excited to hear more from George and what his next moves are in the world of marketing!

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For today's short-form episode we piggyback on some of the learnings from our talent showcase of the last two weeks. What are some of the common traits about hiring in the digital media world?

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On our second installment of our Talent Showcase we welcome Growth and Google Strategy expert, Susan Waldes, to the program.

Boasting over 25 years of experience, Susan is an OG of the Google Marketing landscape. Scaling her expertise, Susan has succeeded in leadership roles at the director and President level. Most recently as President of Five Mill, Susan is one of Andy's former managers who had a significant impact in his career. We might have a story or two to tell! 😂

Today we highlight Susan's amazing contributions to the digital landscape, agency world, and forecast her next big plays in the digital industry.

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Jess Nickerson and Andy Pondillo are excited highlight the top digital talent open to work across the LinkedIn sphere. Giving our guests a unique forum we will learn what drives them, recap the digital career they've constructed, and what their next play looks like.

To start we're featuring Social Media Director Anthony Yepez. Anthony's career takes him back to 2009 when he got into the social media game in the infancy stages. Since, he has risen in his career supporting fitness brands such as Spartan Race, Bodybuilding.com, Orangetheory Fitness. Showcasing mastery on the organic, paid, and management side of social media, Anthony also boasts a huge presence amongst social media manager communities on LinkedIn.

Stay tuned for an exciting conversation and insight into one of the top talents on the market!

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