In todays episode I am giving you a JUICY behind the scenes look into my facebook ads strategy.

Facebook ads can be AMAZING for a mom and business owner who wants to protect their family time, but they are not something that you run randomly or guessing - there is real strategy behind the ads you run and HOW you run them.

You need to have a strategy around the visuals you use, the types of ads, the audience you send them to, the funnels you use - and more.

So in this episode, I am going to show you the real strategy behind facebook ads and how I am running them in my business in 2025.

Want to connect with Hailey?

• Join my membership The Business Mama INSIDER to get more behind the scenes looks just like this episode every week! Use code “PODCAST” for $50 off your first month.

• Follow me on Instagram @bossladyhailey

• Want to learn how to scale your coaching business as a mom? Get instant access to my masterclass Scale Like A MOTHER for free here!

In this episode I share the exact strategies that I use to have (and maintain) a HIGH client success rate.

As a coach, our goal is to serve our clients and give them the tools they need to succeed and reach a specific goal based on our niche (fitness, business, podcast, life, relationships, etc). It is no fun to have a client quit or "fail" when you care so much about their success, but breaking boundaries and going above and beyond for people who aren't willing to do the work makes the problem worse - not better.

While it isn't possible to have a 100% success rate the longer you're a coach - you can get pretty dang close.

That is exactly what I teach you inside of this episode - the 4 strategies that I use to have a HIGH client success rate (and they aren't what you think).

Want to connect with Hailey?

• Connect with me on Instagram @bossladyhailey, and send me a DM to say hello!
• Join my membership The Business Mama INSIDER for more behind the scenes looks into my business as a stay at home mom and multi-6 figure business owner + get weekly coaching from me!
• Ready to go ALL IN on your coaching business and get the hands on support and personalized strategy you need to scale as a mom? Apply for The MAMA Coach!

Every year I offer a scholarship for my program The MAMA Coach behind the scenes to a mama who is an EXPERT at what she does, and a wonderful human - she just needs the strategy and mentorship to make it happen.

For the first time EVER, I am offering it publicly. If you’ve been eyeing up the MAMA Coach - this is for you.

In this episode I share the heart behind this scholarship, why I am offering it, how it works, and how you can win.

• Want to apply for the scholarship? Click here!
• Learn more about The MAMA Coach to see if it is a good fit for you here!
• Have questions or just want to connect? Message me on Instagram.

This episode is for you if you are a mommy business owner who feels tired and weary lately from all you have to do every day.

You're balancing mom life, relationships, business, clients, content, and so much more on your never-ending to do list.

But what if I told you that you are MORE than capable to handle everything on your plate while feeling joy and peace? What if I told you it wasn't actually the work making you tired - it was the constant worry about the work.

Worrying you're not doing enough

Worrying what everyone else is doing

Worrying it isn't happening "fast enough"

Worrying that you'll fail

Worrying what people think

In this episode I share a Bible verse and an "aha" moment I had listening to a sermon, that I know will serve you too in this season.

Living in a state of constant worry is exhausting, it's time release that worry so you can renew your energy and spirit, and find joy in your day to day to-do list again.

Want to connect with me?

• Follow me on Instagram @bossladyhailey
• Join my membership The Business Mama INSIDER to get coaching, community and access to strategy you need to scale as a mom
• Ready to go ALL IN on your coaching business and reach your big goals while prioritizing life as a mom? Apply for The MAMA Coach!

In this podcast episode you will learn how to create the perfect freebie that attracts dream clients into your world (and CONVERTS into your paid offers. Inside I cover..

• The purpose of a free offer
• Your freebie check list
• How to choose the best format to deliver your freebie
• Examples in different niches
• Common mistakes

Want direct feedback from me on your freebie that you created from this episode? Send me a DM on Instagram @bossladyhailey and mention that you heard it on the podcast and I'll give you feedback so you can deliver the best possible freebie to your audience with CONFIDENCE.

Want to work with Hailey?

• Click here to learn more about The Business Mama INSIDER membership
• Apply for The MAMA Coach to go ALL in on making 2025 your year in business

In this episode I share my story to where I am today! I talk about the many different jobs I have had over the years, how I started online, investments that I have made, and the full journey of what led me to be a business coach for moms.

I also share the ways that I can support you in 2025 and the TWO programs that I have open currently, and how to know what's the best fit for you (your business, budget, and goals).

Want to connect with Hailey?

• Click here to learn more and join The Business Mama INSIDER
• Click here to learn about my ALL in program The MAMA Coach and apply to join us!
• Not sure what the best fit is? Send me a DM on Instagram @bossladyhailey and let's chat!

Across all of the coaching space, there has been a common theme in 2025 so far - social media engagement feels harder, and buyers are taking LONGER to buy.

As someone who has built two successful coaching businesses and been in this space for a long time, I have seen a LOT of different seasons and changes in the online space.

To be successful long term in this space, we have to be able to adapt to changes and still come out on top in seasons it feels harder.

In this episode, I am breaking down exactly what I am doubling down on and what I am changing during this season.

Want to connect with me? I'd LOVE to support you.

• Find me on Instagram @bossladyhailey and send me a DM so I can hop on voice messages and chat it out with you
• Join my membership for mommy business owners, The Business Mama INSIDER! Don't forget to use code SCALE to save $100 off your first month

Scale Like A Mother is a 3 day podcast series that drops April 7-9th for mommy coaches who want to learn how to scale their business with strategies and a business model that actually support their life as a mom (no more packing your calendar with sales calls, taking on as many 1:1 clients as possible or sacrificing times with your kids).

Throughout this training I will take you through the 3 MOST important areas of your business when it comes to scaling your business as a mom: The backend of your business, your product suite, and your sales process.

Today is day three, and we are diving into your sales process. You're going to learn how to ditch icky sales tactics and endless sales calls, and learn how to make sales consistently and effectively with strategies that are flexible to your life as a mom and feels GOOD for everyone.

Want to connect with Hailey?

• Join us inside ⁠The Business Mama INSIDER membership, and use code "SCALE" to save $100 off your first month
• Follow me on ⁠⁠Instagram @bossladyhailey⁠⁠ and ask any questions you have about the membership!

Scale Like A Mother is a 3 day podcast series that drops April 7-9th for mommy coaches who want to learn how to scale their business with strategies and a business model that actually support their life as a mom (no more packing your calendar with sales calls, taking on as many 1:1 clients as possible or sacrificing times with your kids).

Throughout this training I will take you through the 3 MOST important areas of your business when it comes to scaling your business as a mom: The backend of your business, your product suite, and your sales process.

Today is day two, and we are diving into your product suite. Your product suite dictates everything in your business: your hours, your weekly workflow, your schedule, your client results, client care, client retention, if you enjoy your business or not, how present you can be with your kids, your income, your capacity, etc.

This is one of the MOST important pieces of your business, especially when it comes to scaling your business as a mom.

Want to connect with Hailey?

• Follow me on Instagram @bossladyhailey
• Join my membership The Business Mama INSIDER

Scale Like A Mother is a 3 day podcast series that drops April 7-9th for mommy coaches who want to learn how to scale their business with strategies and a business model that actually support their life as a mom (no more packing your calendar with sales calls, taking on as many 1:1 clients as possible or sacrificing times with your kids).

Throughout this training I will take you through the 3 MOST important areas of your business when it comes to scaling your business as a mom: The backend of your business, your product suite, and your sales process.

Today is day one, and we are diving into exactly what you need to do to fix the messy backend (day to day) of your business so that you can get your time back for your family and to scale your business.

Want to connect with Hailey?

• Follow me on Instagram @bossladyhailey
• Join my membership The Business Mama INSIDER