Today we welcome Johnny Kay back to the show! Johnny is a masterful storyteller and Chief Commercial Officer at Versus, and today he unveils the secrets of his viral success on TikTok. In this episode, Johnny shares his journey both in creating content captivating millions with his engaging stories, and as the manager of music artist Bawo. Johnny, known for his storytelling prowess, discusses the strategies and tactics that have allowed him to amass an impressive following and generate millions of views weekly, before also sharing the reality of music management.

Explore Johnny's method behind storytelling, his consistency in content creation, and the importance of authenticity. Whether you're a budding content creator, a fan of storytelling, or someone interested in the intersection of social media and music management, this episode is packed with valuable insights and inspiration. Tune in to learn how Johnny's journey can inspire you to harness the power of storytelling and social media to transform your passions into a thriving career.

Chapters

• 00:00:00 Introduction
• 00:02:39 Getting Started on TikTok: Motivation and Early Days
• 00:05:06 Finding Identity and Purpose on Social Media
• 00:08:59 Content Creation Process & Consistency
• 00:14:51 Viral Growth & Key Moments on TikTok
• 00:18:12 Tactics and Mindset for Social Media Success
• 00:40:19 Monetisation and Brand Partnerships
• 00:42:40 Balancing Roles: Versus, TikTok, and Music Management
• 00:53:18 Music Management: Breaking In and Building Careers
• 01:09:56 Challenges, Sacrifice, and Avoiding Burnout
• 01:21:28 Personal Branding, Talks, and the Power of Passion
• 01:23:49 Looking Ahead: Future Plans and Reflections