47 seconds. That's how long the average person stays on one screen before switching to something else.
The number comes from Gloria Mark at the University of California, Irvine, who has spent two decades measuring what people actually do at their computers. When she started, the average was about two and a half minutes. It's been falling ever since.
In this episode, Dr. Donita Brown looks at what that means for anyone who runs a meeting. When you're presenting or giving feedback, you're competing with a brain trained to move every 47 seconds, and with the phone sitting face up on the table.
But the research says something hopeful too: attention isn't broken. People hold focus for long stretches when the task absorbs them and the interruptions stop. Attention is a resource, and your environment either spends it or protects it.
Two things you can do this week:
Put one question at the top of your agenda, so attention has somewhere to land.
Work in blocks, one task, notifications off, phone out of sight.
This week's reflection question: in the last meeting you ran, what was the one thing you needed people to walk out with? And if you couldn't name it, could they?
Under five minutes, one idea for your next meeting.
Let's connect: https://www.linkedin.com/in/donitabrown/