How to build a tech company with 6 million users and raise 4 children while working side by side with your spouse - the story of Marieke van de Rakt and Joost de Valk, the extraordinary people behind Yoast.
Welcome to the Managing Happiness podcast!
My name is David Henzel and I’ve been an entrepreneur for my entire life. I’ve built and sold my company, which seems to be the dream come true for most entrepreneurs. However, I believe my greatest achievement is that I’ve managed to create and maintain a balanced life with my wife and daughter through the stressful days of starting and running the business.
In this podcast, you will listen to fireside chats with inspiring entrepreneurs who will share their experiences and lessons learned in search of work-life balance.
About Marieke van de Rakt
Marieke is a Ph.D. in Social Sciences and worked as a researcher and teacher at multiple universities.
Joost and Marieke already had 3 children when they realized that pursuing different careers and taking care of the children was near impossible. In September 2013, Marieke gave up her academic career and joined Yoast.
She is now one of the partners at the company. Her main focus is the Yoast Academy and developing SEO strategy products. She writes blog posts, eBooks and develops online courses. Her expertise is SEO copywriting and site structure.
About Joost de Valk
Joost is a 36-year-old web developer, SEO and online marketeer. In the early days of his career, he worked in several companies, ranging from enterprise hosting to online marketing agencies. This allowed him to work with several of the largest brands in the world.
He founded CSS3.info – the biggest CSS3 resource on the web – in 2006 and sold it in 2009.In 2010, Joost created Yoast, which focuses on software, training, and services for website optimization. The Yoast team has close to 50 people around the world. Yoast SEO, Yoast’s main software product, is currently active in over 6 million WordPress websites.
Time Stamped Show Notes
[01:08] – Yoast is a software company, most famous for its Yoast SEO plugin, which provides products, training, and services for website optimization, digital marketing and open source.
[02:36] – Marieke and Joost have 4 children, the oldest is 11 and the youngest is 2.
[03:48] – Marieke left her job as a university teacher to join Yoast and it became a lot easier to manage the family.
[04:10] – Both of them were pursuing different careers going in different directions and it was impossible to spend enough time with their 3 children at the time.
[04:36] – Marieke joining Yoast led to an immense growth for the company.
[05:30] – “We would never tell people that their work is more important than their kids”
[05:44] – Yoast gives its employees 5 extra days a year to spend with their families.
[06:59] – If possible, Marieke and Yoast combine work trips with vacations with their children.
[08:34] – Their children spend a lot of time in the Yoast office, which is near their home.
[09:05] – Every year there’s a Lego Build Day at the Yoast office and the entire team builds legos. Last year they built 52,000 bricks of Lego in one day.
[10:17] – The partners of Yoast gather every year for a big BBQ with their entire families.
[10:53] – Joost about the company culture “We try to make it one big happy family”
[12:25] – Yoast is approaching its 50th employee and only 7-8 people have left over the last 7 years.
[12:52] – They focus on the work-life balance of their employees.
[13:40] – “We think that if something is good for our employees, it will be good for us as well”.
[14:08] – An NPS (Net Promoter Score) survey worked very well for David’s MaxCDN.
[16:09] – Marieke talks about the “Know Your Colleague” list and the survey she runs to encourage her team to get to know each other.
[17:38] – Joost built the Yoast SEO tool with the mission to make the SEO knowledge accessible to everyone.
[18:03] – Unlike many companies, Yoast releases new features for both its free and premium products.
[19:51] – “We want to make it possible for everyone to build a website that is actually found”
[20:08] – 20% of the company profits is shared with its employees and another 20% goes back to the community.
[21:09] – Joost’s personal mission is to help the world understand open source.
[21:23] – “That’s all about equality. We want everyone to have a fair chance on the web.Open source should be part of that. Our plugin is part of that.”
[23:01] – Making money is important when you have 50 employees, but money is not necessarily the goal that they pursue.
[28:35] – Marieke is in charge of the weekly family planning while Joost does most of the cooking, sports with the kids, etc. Each of them knows his/her responsibilities.
[29:20] – They have a planning board in their kitchen with every family member’s activities.
[30:20] – “The secret to having a long a happy marriage is just saying “yes” a lot”.
[31:05] – Getting a cleaning lady helps Marieke and Joost free time for the things they value more.
[33:31] – Both Marieke and Joost look after the children and outsource most of the home maintenance work - cleaning, gardening, etc.
[34:22] – Joost gets easily distracted by thoughts about work when he is at home.
[34:40] – Joost realized he doesn’t need most of his notifications and keeps killing them.
[34:52] – He admits he is a workaholic, but yet he spends a lot of time with his children.
[36:49] – Joost can do 95% of his work on his phone.
[37:43] – When on holiday, he mutes his phone and disables the notifications.
[38:33] – What is the one thing that drives you nuts about your spouse? :)
[40:24] – The issues of working together with your life partner.
3 Key Points
Raising a family and building a company is possible when both partners put their energy in the same direction.
Fostering a friendly and family-like company culture is essential for building a successful business.
When you strongly believe in your mission, not every company decision you make is commercially driven. However, you need money to fulfill your mission, so finding the balance is important.
Resources Mentioned
Yoast - a software company providing products, training, and services for website optimization
Yoast SEO - a plugin for SEO optimization
Trello - a task management tool
Follow Marieke van de Rakt
https://www.linkedin.com/in/mariekerakt/
https://www.facebook.com/mariekerakt
https://twitter.com/mariekerakt
Follow Joost de Valk
https://www.linkedin.com/in/jdevalk/
https://www.facebook.com/jdevalk
https://twitter.com/jdevalk
https://www.instagram.com/joostdevalk/
Follow David Henzel
https://www.davidhenzel.com/
https://www.linkedin.com/in/davidhenzel/
https://www.facebook.com/david.henzel
https://twitter.com/davidhenzel
https://www.instagram.com/davidhenzel/
https://www.youtube.com/davidhenzel
https://plus.google.com/+DavidHenzel
Learn more about the Managing Happiness Course
https://www.managinghappiness.com/
https://www.facebook.com/Managing-Happiness-695467660602905/
https://www.linkedin.com/company-beta/22329666/