In this foundational episode, Manoj Ayygari lays the groundwork for understanding the vast world of digital marketing. He'll explore what digital marketing truly means, why it's so crucial for businesses today, and how it's evolving for the future. Get ready to gain insights that will help you take those first steps into this dynamic industry.

Outline:

1. Introduction
   • Brief background on Manoj's digital marketing experience
   • Explanation of why this introductory topic is important
   • Overturn of what will be covered in the episode
2. What is Digital Marketing?
   • Definition and core principles of digital marketing
   • Key channels (websites, social media, email, etc.)
   • Importance of digital in today's business landscape
   • Benefits of digital marketing (trackable, targeted, cost-effective, etc.)
3. The Evolution of Digital Marketing
   • How digital marketing has transformed over the years
   • Emerging trends (AI, personalization, video, voice search, etc.)
   • The future of digital marketing and where it's headed
4. Getting Started in Digital Marketing
   • Educational paths (degrees, certifications, online courses)
   • Important skills to develop (analytics, content, automation tools)
   • Entry-level roles and responsibilities
   • Advice for breaking into the field
5. Final Thoughts & Conclusion
   • Recap of key points covered
   • The vast opportunities in digital marketing
   • Encouragement to continue learning
   • Preview of future episode topics