Join hosts Selim and Chris in this episode with marketing expert Dave Loomis on leveraging customer insights to transform industrial manufacturing strategies.

Learn why Voice of Customer (VOC) research is critical for understanding what your customers truly need. Discover innovative frameworks like the 'Customer Outsights' model for gaining an outside-in perspective. Get practical tips for overcoming common challenges and integrating VOC into your business.

This wide-ranging discussion provides powerful insights that can help industrial manufacturers of all sizes adapt to the evolving landscape of customer expectations. Unpack the limitations of traditional satisfaction metrics, and embrace a more empathetic, customer-centric approach to marketing and product development.

Thank you again to our guest Dave Loomis, a deep expert in VOC with well over 10,000 hours of customer interviews under his belt. Dave talks about what VOC customer work really is, how to do it right, and how to put what he calls "customer outsights" to work in a way that will benefit both you and your customers.

Follow Selim Maalouf:

Follow Chris: