Melinda Sponaugle of Activision Blizzard Media sheds light on the diverse gaming audience and their evolving behaviors. This session explores the different ways people engage with games, from casual to hardcore gaming, and the motivations driving their play. Sponaugle provides insights into the multifaceted gaming landscape, offering valuable data on player demographics and preferences that can inform marketing strategies and content creation tailored to various gamer segments.

Speakers:

• Melinda Sponaugle, Head of Global Insights, Activision Blizzard Media

Take Aways:

1. Understanding diverse gaming audience segments.
2. Insights into player behaviors and motivations.
3. The evolving landscape of gaming and its impact on media consumption.

--------------------

Thank you for tuning in to today's episode of the Insights Unveiled: Advertising Week Europe Podcast! We hope you found the insights from industry leaders inspiring and actionable.

Join the conversation on social media:

Follow us on X / Twiiter at @advertisingweek and use the hashtag #AWEurope24 to share your thoughts and favourite moments from the show.

IG: @advertisingweek

FB: @advertisingweek

LinkedIn: Advertising Week

For more resources and exclusive content, visit our website at Advertising Week Europe.

Stay tuned for our next episode, where we'll dive deeper into the future of digital marketing with more expert guests and cutting-edge insights.

Copyright 2024 Advertising Week Europe