The Intelligent Business Show

The Many Ways Your Customers Think


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In this week's episode, we sit down with Matt Wright - UX Research Manager at WiderFunnel to discuss how a culture of experimentation can best meet your customers' needs.

Matt Wright is currently the UX Research Manager at WiderFunnel. He is fascinated with understanding what makes customers tick and strives to help them better understand the motivational drivers behind customer segments. Matt holds a Master of Design (MSc) from Cranfield University.

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The Intelligent Business ShowBy Aberdeen