189 – The March to Inspire – What You Need to Know Before Your Go?

An Ultimate Guide to Partnering® Guide to Microsoft Inspire

For this Microsoft Inspire special edition, I'm joined by two industry friends, Per Werngren and Rob Fegan, for a chat about the renowned event and what to look for this year from Microsoft.

What You’ll Learn

You will hear from two industry veterans about how they prepare for the big Microsoft Inspire Conference, what sessions they are most eager to view this year, and what's in store for Microsoft's new fiscal year.

Exclusively Sponsored By "Winning with Ecosystems" - An Ultimate Partner LIVE Event.

I'm excited to announce Ultimate Partner's first live digital event, "Winning with Ecosystems, " on July 20. A production with LLTV and in partnership with Tackle, this event will feature Microsoft and the leaders leading this movement to Cloud GTM and Ecosystem Led Growth. As a unique "companion event" to the Microsoft Inspire conference, you will learn how to apply the principles and learnings to achieve your most outstanding results in FY24. Registration is limited; SIGN UP before it's too late!

On becoming, The Ultimate Partner

At Ultimate Guide to Partnering, we bring you the leaders in this industry, the best in the business from the leading tech organizations and the hyperscalers, who drive the greatest influence and impact to our world of ecosystems.

With this exciting new Masterclass Series, Ultimate Partnerships becomes The Ultimate Partner More than just a new look, Ultimate Partner is doubling its commitment to helping YOU become the Ultimate Partner by getting it right. Do you want to be The Ultimate Partner? Visit our NEW website.

Why Ultimate Partner?

Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering® -, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth.