Are you currently deciding whether podcasts should become part of your marketing activity? Want to know more about the benefits of creating podcasts and how to make your series stand out from the crowd? Whether you’ve already produced podcasts or are a total newcomer to this space, you’ll learn lots from this episode. Our guest is Steve Austins, Co-Founder and Director of Bengo Media, and he shares tips about creating compelling audio. He’s perfect for this podcast as his company has worked in partnership with Ceris Burns International to produce this series.

Key insights from Steve:

(02:24) The benefits of creating podcasts.
(04:03) Making your podcast stand out: what's the podcast's purpose, target audience, and positioning to differentiate itself in a crowded market.
(09:23) The importance of headphones and software for recording and editing podcasts.
(15:44) Guidelines for selecting guests and asking relevant questions on a B2B podcast.
(19:56) The editing process. Being critical and clear on what to keep or remove.
(26:41) Marketing the podcast, utilising existing communication channels and repurposing content.
(28:18) The importance of focusing on a niche audience.
(29:19) Measuring the success of a podcast.
(32:38) Podcast pitfalls to avoid and "pod fade"

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Steve Austins.

Want to get to grips with search engine optimisation, digital advertising including pay-per-click, and social media? Just how important is the user experience and what are the latest trends? Our expert guest is once again Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency Sleeping Giant Media. So put on your ear-pods and tune in for more fascinating insights!

If you missed it, check out Episode 1 where Luke taught us how to maximise our digital marketing

Key insights from Luke:

(01:16) Luke discusses the importance of website optimisation, user experience and conversion rate optimisation.
(07:27) Climbing Google keyword rankings with a long-term SEO strategy.
(11:01) The importance of continuous SEO efforts and content production to retain top rankings.
(15:27) PPC vs. SEO. Luke explores the balance between paid search and SEO, and suggests testing to determine the impact of running both simultaneously.
(22:05) Balancing organic content (blogs) and PPC content to improve rankings and drive consistency.
(26:49) Type of content to use across B2B social media channels such as LinkedIn.
(36:21) The role of different social channels in B2B marketing, Facebook and Instagram.
(38:50) The challenge of managing multiple social platforms.

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter.

Public relations is a vital part of your marketing communications, but how do you manage effective B2B PR campaigns in today’s digital world? Get first-hand experience from two sales and marketing experts about why they use PR in the UK and overseas, their choice of channels, why getting internal buy-in is crucial and what they do in terms of campaign measurement. Hear from our guests, Jeremy Rossall, Head of Marketing at Brightwell, a global manufacturer of chemical dilution and dispensing systems, and Paul Beddows, Sales Director for leading vehicle hire company, Dawsongroup emc. A fascinating, must-hear episode that reveals the inner workings of PR campaigns.

Key insights from Jeremy and Paul:

(01:52) The role of PR in shaping a company’s reputation.
(05:34) Jeremy explains the importance of internal buy-in for PR success.
(09:16) The importance of international communication to raise a business’ profile.
(11:39) Discussion on the importance of measuring PR campaign success and balancing between positive message coverage and specific parameters.
(18:47) Paul discusses expanding into new markets and the impact on customer base and revenue growth.
(28:02)The role of trade press in PR strategy to drive big stories, and the shift towards online platforms.
(29:28) Exploration of how the website plays a fundamental role in customer engagement and information gathering, particularly for tech-savvy and time-poor customers.
(32:04) The positive impact of PR activity on sales.

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Jeremy Rossall and Paul Beddows.

Digital marketing… we all recognise its importance, but how can you put together an action plan for your business and what elements are most crucial for successful digital performance? Need a hand with getting to grips with GA4 – the next generation of analytics?
To make your digital marketing manageable, this episode focuses on the website as your central communications hub, as well as top tips for digital planning and key measurement parameters. Ceris puts the questions to expert guest, Luke Quilter, co-founder and CEO of award-winning digital marketing and education agency, Sleeping Giant Media.

Key insights from Luke:

(01:11) The website as the hub of communication providing detailed information and context to customers.
(03:23) Utilising different marketing channels to create a seamless customer journey.
(04:53) Understanding and using the sales funnel
(08:42) Understanding the interests, pain points, and behaviour of your customer.
(12:58) How to analyse the right metrics to measure success
(19:25) Luke explains the transition from Google Universal Analytics to GA4 and the impact on data tracking
(22:17)The increasing complexity of digital marketing and analytics

Check out The Marcomms Heart to Heart’ www.marcommshearttoheart.co.uk for more info on the theme of this podcast, including five top tips from Luke Quilter on digital marketing.

A podcast series that shares PR and marketing tips and advice to help you grow your business. In each episode, Ceris Burns, MD of Ceris Burns International talks to successful business leaders and marcomms experts. Tune in for insights on issues including SEO, social media, PR in the digital age, why social media isn’t going to replace the business website any time soon, GA4 – the next generation of analytics, international PR, internal and external marcomms tools, and much more!

The Marcomms Heart To Heart is a production of Ceris Burns International in partnership with Bengo Media.

Check out The Marcomms Heart To Heart www.marcommshearttoheart.co.uk where listeners can also find top tips inspired by the series as each episode airs.