Today on The Mark Howley Show, Mark interviews Vivian Harris, who has over 30 years of experience in qualitative research, the founder of her company VMHQ as well as mother and wife. Harris has honed her skills as a natural born listener, lover of words, and critical thinker. She started her own company in 2008 at the edge of the modern day American recession where she persevered to find not only success but happiness and fulfillment. She touches on subjects like targeted marketing, ethnographic research, starting her own practice, human analysis and more. Qualitative research is a diamond in the rough career path for all our liberal arts majors, right side brainers, book lovers, and storytellers. Vivian writes, "My super power is developing rapport quickly, so that I can encourage deep candor from respondents while exploring the issues of importance to my clients." To boot, she has been enjoying the work from home lifestyle long before the pandemic coined the acronym/ hashtag #WFM. Enjoy!