On this episode of the Mark- Up, I sit down with Gina- aesthetic industry insider turned business growth strategist, known best ast the Medspa Matchmaker. She has heped scale practices from burnout to booked out, and she is not afraid to talk about what really goes on behind the glam. We are diving into scales strategy, and how women are leading this industry- Even while navigating some pretty old-school systems.

Find her on instagram @medspa_matchmaker

or email for free consultation @ www.themedspamatchmaker.com

Welcome to The Markup, where we break down the beauty industry-one trend at a time. In this episode, I’m joined by my go-to esthetician and skin expert, Michele Donovan, and we’re diving headfirst into the wild world of TikTok skincare.

From skin cycling and ice rolling to DIY chemical peels and filler pens (yes, those are real), we’re breaking down what’s worth the hype, and what should never touch your face.

⚠️ The truth? Not everything that goes viral is safe.

⚡️ The good news? We’ve got the receipts and professional takes.

We’ll walk you through:

• What TikTok trends are actually helpful (and how to do them right)

• Which ones are risky or flat-out dangerous

• How to tell the difference between influencer advice and expert insight

• Our rapid-fire “Hot or Not” trend review (you don’t want to miss this)

Whether you’re a skincare junkie or a curious scroller, this one’s for you.

Tap play, take notes, and please, stop taping your face to bed.

Instagram @michele_donovan_aesthetix

In this solo episode, we dive into the shadows of imposter syndrome—the quiet self-doubt that creeps in even when you’re killing it. China gets raw about the moments that made her question her seat at the table and how she found power in reclaiming her voice. This episode peels back the polished layers to reveal what it really takes to stop performing and start belonging.

If you’ve ever felt like you’re just faking it, this one’s for you.

Because the real flex? Is being you—unfiltered, unshaken, and unapologetically worthy.

Episode 2: Finding Your Tribe in Aesthetics with Jessica Kethley of Toxin Beauty

In this episode, I sit down with Jessica Kethley, the powerhouse founder of Toxin Beauty, to talk about what it really means to find your tribe in the aesthetics industry. We dive into the importance of community over competition, how to create authentic connections in a saturated market, and why surrounding yourself with the right people can elevate both your business and mindset. Whether you’re an industry vet or just getting started, this conversation is packed with real talk, inspiration, and gems you don’t want to miss.

https://faceaestheticinstitute.com/ for accredited training

In this episode we explore why the mark-up was created and why you should listen to me

A look into the why I decided to go out on my own in the podcast world! Follow along if you wanna know the secrets and inside behind the scenes look into my life as a plastic surgery and aesthetic NP