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The Market has Changed...Winging Your Marketing is No Longer an Option
OK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.
You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.
In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking you through exactly what you need to do differently to stay fully booked in 2026 and beyond.
You'll discover why that "I'll post something when I remember" approach is leaving you invisible when it matters most, and why you need an always-on marketing system instead of scrambling to fill gaps in your calendar at the last minute. I'm talking about email marketing that builds relationships year-round, SEO-friendly blog posts that drive steady traffic, and consistent social content.
The truth is, the hosts who launched during the post-Covid staycation boom didn't need polished brands or marketing plans—bookings just flew in. But those days are over. The hosts who'll thrive now are the ones treating their business like a proper business, with a marketing strategy, an action plan, and tracking what's actually working.
Because here's the thing, you don't need to do MORE marketing. You just need to do the RIGHT marketing consistently. And that's the exciting part!
---
Key Takeaways
- Booking windows have shrunk by nearly 30% since 2019. Guests are now booking 1 to 3 weeks out instead of 2 months in advance.
- More competition means pickier guests. There's been massive growth in accommodation supply, so guests are taking their time, comparing options, and waiting for deals before they book.
- If you're only posting when you panic about calendar gaps, you've already missed the boat because your ideal guests have booked with someone else.
- The hosts who'll thrive now are the ones treating their business like a proper business with a marketing plan and a brand that stands out.
- You don't need MORE marketing, you need the RIGHT marketing. It's about having a strategy, being consistent, tracking what works, and ditching what doesn't.
---
Further Information
The Fully Booked Business Club™
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardOK, let's talk about the elephant in the room - the market has changed, and winging your marketing just doesn't cut it anymore.
You've probably noticed that guests are booking later than ever, there's more competition than you can shake a stick at, and your usual marketing tactics aren't working like they used to. Well, you're not imagining things.
In this episode, I'm sharing the hard truth about what's shifted in the short-term rental market, backed by real data. But don't panic, I'm also walking you through exactly what you need to do differently to stay fully booked in 2026 and beyond.
You'll discover why that "I'll post something when I remember" approach is leaving you invisible when it matters most, and why you need an always-on marketing system instead of scrambling to fill gaps in your calendar at the last minute. I'm talking about email marketing that builds relationships year-round, SEO-friendly blog posts that drive steady traffic, and consistent social content.
The truth is, the hosts who launched during the post-Covid staycation boom didn't need polished brands or marketing plans—bookings just flew in. But those days are over. The hosts who'll thrive now are the ones treating their business like a proper business, with a marketing strategy, an action plan, and tracking what's actually working.
Because here's the thing, you don't need to do MORE marketing. You just need to do the RIGHT marketing consistently. And that's the exciting part!
---
Key Takeaways
- Booking windows have shrunk by nearly 30% since 2019. Guests are now booking 1 to 3 weeks out instead of 2 months in advance.
- More competition means pickier guests. There's been massive growth in accommodation supply, so guests are taking their time, comparing options, and waiting for deals before they book.
- If you're only posting when you panic about calendar gaps, you've already missed the boat because your ideal guests have booked with someone else.
- The hosts who'll thrive now are the ones treating their business like a proper business with a marketing plan and a brand that stands out.
- You don't need MORE marketing, you need the RIGHT marketing. It's about having a strategy, being consistent, tracking what works, and ditching what doesn't.
---
Further Information
The Fully Booked Business Club™
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---