The Market That Moves America

The Market That Moves America

By National Center for the Middle MarketBusiness
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The Market That Moves America episodes

  • Perspectives From NCMM's First Member

    Join us as we learn from a middle-market business owner and hear the story of building a mid-size organization from his basement in 1991 to today as the largest supplier of outsourced claims. CIS Group is a proud member of NCMM. Michael Stanley, the founder of CIS Group, talks with Doug Farren on his perspective of owning a mid-size company on this episode of The Market That Moves America.

    CIS Group empowers insurance carriers and finance companies with superior field operations and data collection. With a track record of conducting over 55 million property inspections and claims across the United States, CIS Group presently caters to the most significant property and casualty insurance companies in the U.S.

    31 min
  • Middle Market Indicator Readout: Trends and Emerging Issues

    Doug Farren, Managing Director of the National Center for the Middle Market provides an in-depth analysis of our most recent research findings on the US Middle Market. Revenue, employment, economic confidence, expansion, capital investment, Gen AI use, and more are all discussed in this episode of The Market That Moves America.

    The Middle Market Indicator surveys 1,000 CEOs, CFOs, and other C-suite executives of America’s middle market companies on key indicators of past and future performance in revenue, employment, and allocation of cash. The survey also reports middle market company confidence in the global, U.S., and local economies and identifies key business challenge areas. The survey was designed to accurately reflect the nearly 200,000 U.S. businesses with revenues between $10 million and $1 billion, the lower and upper limits of middle market annual revenue. The survey is designed and managed by the National Center for the Middle Market. The data shared in this episode was fielded in June of 2023

    43 min
  • The Power of Great Advertising

    In this episode, we sit down with John Drake, President of Drake Cooper and discuss advertising and brand recognition for middle market companies. Drake shares his insight on how to make your brand memorable, how marketing can improve your ROI, the natural advertising advantage mid-size companies have, and how to utilize it. 

    Drake Cooper, founded in 1978 is an employee-owned advertising agency. They work with clients from around the country and specialize in working with mid-size brands by tailoring their services to be of maximum value to organizations of 10M-1B.

    27 min
  • Google Cloud talks Middle Market

    On this episode of The Market That Moves America, Doug Farren talks with Darren Mowry and Laney Marx of Google Cloud about how middle market businesses can leverage cloud usage to drive growth. Darren and Laney share their expertise on ways that middle market businesses can be strategic as they look to integrate. 

    Google Cloud accelerates every organization's ability to digitally transform its business. Google Cloud delivers enterprise-grade solutions that leverage Google's cutting-edge technology - all on the cleanest cloud in the industry. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.

    34 min
  • Maximizing Business Performance Through Digital Transformation

    As one of the world’s largest financial services companies, VISA helps middle market companies manage their own digital transformation in the payments space through collaborations with partners in fintech. Leigh Radtke, Vice President of North America Product at Visa Business Solutions, discusses ways middle market businesses can capitalize on digital solutions to maximize their business performance.

    VISA Business Solutions, a division of VISA, helps connect businesses to a secure, global network of platforms, products, and services—no matter where you are on your business journey.

    30 min
  • Innovative technology in the commercial payments sector

    As the world becomes increasingly digitized, businesses are looking for ways to streamline their operations and improve customer experience. In this episode, we sit down with Max Eliscu, Founder of Viewpost, and discuss the benefits of moving away from physical checks to adopting electronic payment methods. Max shares his insights on the future of commercial payments and how middle market businesses can stay ahead of the curve.

    Viewpost streamlines payments for companies and provides a free online portal for vendors to view payment history and remittance information.

    29 min
  • Digitizing the Touchpoint Experience

    Middle market companies continue to express concern about customer engagement and relationships as well as their own talent management capabilities and culture. What should middle market leaders be doing to adjust these issues and how has technology and digitizing the customer-employee experience enhanced the success of a real estate company located in the outer banks? Listen as NCMM's managing director Doug Farren talks with Clark Twiddy of Twiddy & Company Vacation Rentals and Real Estate Sales.

    29 min
  • Digitizing the Touchpoint Experience

    Middle market companies continue to express concern about customer engagement and relationships as well as their own talent management capabilities and culture. What should middle market leaders be doing to adjust these issues and how has technology and digitizing the customer-employee experience enhanced the success of a real estate company located in the outer banks? Listen as NCMM's managing director Doug Farren talks with Clark Twiddy of Twiddy & Company Vacation Rentals and Real Estate Sales.

    29 min
  • Utilizing Brand to Increase Customer Engagement

    As we start to see the light at the end of the pandemic tunnel, middle market companies continue to express concern about customer engagement and relationships, as well as their own talent management capabilities and culture. How do middle market companies create and position their own brand effectively to both attract and retain customers as well as employees? Come find out in our discussion with Julie Hamilton of +Intention.

    25 min
  • Utilizing Brand to Increase Customer Engagement

    As we start to see the light at the end of the pandemic tunnel, middle market companies continue to express concern about customer engagement and relationships, as well as their own talent management capabilities and culture. How do middle market companies create and position their own brand effectively to both attract and retain customers as well as employees? Come find out in our discussion with Julie Hamilton of +Intention.

    25 min

About The Market That Moves America

From the publisher's feed

With the help of industry experts and company leaders, the National Center for the Middle Market offers insights about a critical but often overlooked segment of the US economy – the middle market.…