The Marketing 24-7 Podcast

A tripwire offer is something that’s so amazing, so good, and so super cheap that people feel compelled to buy it.

A lot of amateur marketers spend so much time on their big profitable offer, they leave the crumbs for the low-end offer.

That’s a mistake.

Podcast Transcript

A tripwire offer is something that’s so amazing, so good, and so super cheap that people feel compelled to buy it.

A lot of amateur marketers spend so much time on their big profitable offer, they leave the crumbs for the low-end offer.

That’s a mistake.

Tripwires are so amazing when they are done right because the HARDEST sale is always the first one.

Once you get someone in the buying mood, they will start buying upsells and other products.

Because of this, your tripwire has to be insane. So irresistible it would be idiocy to say no.

Once I bought a How to Make Money as a Consultant Book from the marketing legend Frank Kerns.

It was a free + shipping offer. For $3, who would ever say no to such a thing?

As soon as I purchased it, I was hit with three upsells—and I bought them all: an audible version to listen to whilst I was driving, a workbook with templates of the strategies, and…you know, I don’t even remember what else (I think it was 5 or 6 videos). I was in a buying mood because the tripwire had set me up.

Your tripwire can be set up one of two ways.

You can give a person something free (like a course or a PDF download or a newsletter) and on the thank-you page, offer your tripwire.

Or you can make your tripwire part of a free + shipping offer.

This is so powerful because you’re using the word “free” so even though the client has to pay for shipping, there’s this sense of getting something for nothing. Now this may not be what you are offering or have to offer so think how you can use it for your business.

Remember tripwires are different to 100% FREE bribes or giveaways – tripwires are designed to get you to buy – even though it’s a little buy it is still about having you commit to a purchase.

Tripwires are not designed to make you money. They are used to help you break even and acquire a lead or prospect who buys for free.

If you spend $5 a day on Facebook ads and it gets you one customer, they might spend $7.95 on a tripwire. That $8 goes toward the cost of the tripwire ($3) and the Facebook ad ($5). You’ve now just acquired a customer for free and everything they buy from here on in is all profit.

And remember the critical point, now they are in a buying mood!

When I stopped attracting opportunity seekers and instead attracted business owners, everything changed.

Launching a million-dollar sales business comes down to a few core skills.

Create an amazing offer.

Learn how to write great copy.

Master the art of traffic (getting people into your sales channel).

that’s it.

That’s all you need. Even if you only have one of these skills, you can find people to help you with the other stuff and you can be a millionaire with your funnel.

Is your offer really finished?

Is the funnel complete?

Is there something more you can add?

Ask these three questions all the time, even when you have an amazing sales channel and your sales will skyrocket..

A bonus is a marketing superpower.

It creates scarcity and value and takes hesitant prospects to the point of sale faster than anything else. This podcast episode sheds some light on how to use it.

When it comes to marketing strategy amateurs focus on the front end; experts focus on the back end.

This podcast outlines the difference in mindset and results.

Do your skills and opportunity match?

If not, no matter how amazing your skills, you will never see the crazy money and success that the big companies do.

Have you ever moved into an opportunity that does not match your skill set?

This is something I did a lot a can speak with great authority, listen to the dangers of this in this episode.

Go shopping on Amazon and you will see there are a WHOLE bunch of people selling products. In this podcast I want to help you avoid the race to the bottom and create an offer instead.

Whoever said “An apple a day keeps the doctor away” was really smart, because it works in business the same way it does with our bodies.

To find out what is the equivalent to an apple in marketing - listen to this episode...

Recently I presented a Zoom seminar to the WA Croatian Chamber of Commerce on "Marketing in a COVID-19 Environment". This is the audio from the presentation.

If you'd like to view the full presentation it is available at https://petergianoli.com/zoom-relaunch