Getting you email marketing broadcasts opened is harder than ever. No longer is it good enough to schedule a release, push a button and people will read it. I have crafted this simple yet highly effective follow up startegy that works for any business.

If you want a copy of the FREE - Email Marketing Battle Plan CLICK HERE

When I started in business in the 1980’s, I stumbled onto something…

Back then, even though I had studied it in truth I knew almost nothing about marketing and even less about sales. But I was successful right from the start because I stumbled onto this thing, and it was … A word I like to use for it is “campaign.” Another word you'll often see me use is “sequence.”

Everyone knows they have to market, but how?

Good marketing and building a business takes time, money, expertise, and sometimes the humility to say, “I can’t do this for myself; I must outsource!”

So how do you know when to DIY and when to let someone else take the wheel? This podcast is here to help.

https://petergianoli.com/business-in-a-box

Emojis Convey What Words Can’t

“I can’t wait.” vs “I can’t wait!” vs “I can’t wait

How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse.

Here are some of the amazing things you will hear in this episode:

• Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth.

• Find out what the difference is between better story telling and one upping someone else’s story.

In this podcast we discuss how to add a point of difference to your marketing in strategy, follow up and conversion.

I outline a real life case study - discuss its results so far, the issues we are facing and the strategy we have agreed to proceed with in an attempt to increase conversions.

How to add a point of dirrenece to your marketing

Carfting a USP that aids and assists clients

Using another approach to get prospects to decide

How to use experiential marketing

It’s easy to spot a big idea because it’s usually followed by the thought that it will never happen. In The Science of Getting Rich, published in 1910 (find the free e-book online), Wallace Wattles examines what separates those who make it big from those who always seem to fall short of their goals. According to Wattles, one of the key strategies that wealthy entrepreneurs use is a Thought in Formless Substance—otherwise known as the big idea.

Recently the market gave me a great lesson.

When it comes to marketing it's okay to assume, it's okay to make assumptions, but it is at your peril if you become pig headed and think you are always going to be right.

The market isn't always as predictable as you think. The market can often throw up a surprise or two. As a marketer it's your job tointerpret the lesson it is affording you and respond accordingly.

This podcast outlines how you can position yourself so that your dream clients will be exposed to you and your message on every platform that they live on.

This isn’t for people who are just dabbling. This is for people who believe so much in their message, people who are so passionate about their message, they’re willing to go out there and try to be everywhere to all people.

The aim of the Dream 100 concept is to move clients along a continuum of:

• I’ve not heard of this company

• What is this company

• I think I have heard of this company

• Yes, I do business with this company

This podcast walks you through the steps to implement this great client generation system and talks about how Lady Gaga is the master of its use.