Mike and Hannah share their thoughts about why third-party form vendors are so successful.

Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.

In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world.

Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers.

Mike and Hannah also share their thoughts around constant contacts new SMS marketing outreach capability, and a simple tip to maximise form conversions.