Marketing Tactics vs. Marketing Strategy: Why the Difference Matters
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- 00:00 - Intro to The Difference Between Marketing Tactics & Marketing Strategy
02:11 - Examples of Marketing Tactics & Marketing Strategy05:24 - Why Resilient Marketing is Critical06:56 - Considering the Future When Building a Marketing Strategy07:56 - How Accurate Customer Data Shapes Marketing Strategy09:19 - Examples of Common Mistakes with Marketing Tactics & Marketing Strategy12:39 - How Thought Leadership Fits Into Marketing Strategy13:47 - How to Get Away From Tactics & Into Strategy17:08 - Why Marketing Tactics are so Dangerous