Launching a B2B product and want to nail your go-to-market strategy? 🎯 

This week on The Marketing Blender Show, Dacia Coffey and the incredibly experienced Mellora Moore (with 30+ years in product development!) break down the critical elements you need for success. Learn why deep MarketResearch and thorough DiscoveryPhases are non-negotiable, and how to build a BusinessStrategy that truly resonates. Mellora shares invaluable insights on understanding your ideal customer's needs and ensuring your product isn't just good, but a real solution to their problems. Plus, we cover the art of presenting your GTM strategy to leadership and fostering crucial Cross Departmental Collaboration. Ready to accelerate revenue and ensure your B2B product hits the ground running?

#GoToMarketStrategy #B2BMarketing #ProductLaunch #MarketResearch #BusinessStrategy #TheMarketingBlenderShow

Struggling to connect your B2B marketing efforts to actual revenue? 🤔 Feeling overwhelmed by your tech stack? You're not alone!

In this episode of The Marketing Blender Show, host Dacia Coffey welcomes digital marketing and lead generation specialist Ramsey Sanchez to unlock the secrets of data-driven B2B marketing success! Stop guessing and start strategizing.

Discover how to:

Whether you're a hands-on marketer, a CMO, or a business leader, this conversation is packed with actionable tips to transform your B2B results. Don't miss out!

➡️ What's your biggest data challenge in B2B marketing? Share it in the comments below! 👇 Don't forget to LIKE this video and SUBSCRIBE for more expert marketing insights!

#TheMarketingBlenderShow #B2BMarketing #DataDrivenMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #TechStack #CRM #GoogleAds #MarketingAnalytics #BusinessGrowth #CMO

Howdy Welcome back to The (Award Winning 😉) Marketing Blender Show!👋 

Join your host, Dacia Coffey, and special co-host, the insightful Ryan Heath, as they stir up a fascinating discussion on experiential marketing specifically for the B2B world. They'll explore why crafting immersive and engaging experiences is crucial for business-to-business success and why embracing a little experimentation and smart risk-taking can pay off big time.

You'll hear about Ryan's unique journey from high school band director 🎶 to creating impactful marketing moments, and how those seemingly different worlds connect. They also dive into the nitty-gritty of planning and executing memorable experiences, emphasizing the absolute necessity of intentionality in every step.

Ready to elevate your B2B marketing game? Then you won't want to miss this insightful blend of ideas and strategies!

👍 Like this video if you found it helpful!

#B2BMarketing #ExperientialMarketing #MarketingStrategy #EventMarketing #CustomerEngagement #MarketingPodcast #BusinessMarketing #DaciaCoffey #RyanHeath #TheMarketingBlenderShow

Hey Marketing Mixologists, and welcome back to The Marketing Blender Show! 

How do you stand out when everyone seems to offer the same thing? Dacia and Daisy tackle this crucial question on the latest episode! Join them as they dissect the art of thriving in commoditized markets, revealing how to escape the price war by focusing on what really matters: your customer. Explore compelling case studies across industries like ITServices and Logistics, uncovering the secrets to differentiation through exceptional CustomerExperience, strong BrandValues, impactful ThoughtLeadership, and flawless OperationalExcellence. 

Learn how mastering Speed, Availability, LeadTime, and harnessing the power of Branding and DataInsights can make you the undeniable choice. 

Did this spark some ideas? Let us know with a like! Help us reach more marketing minds – share this video! What are your experiences in commoditized markets? Tell us in the comments! Become part of The Marketing Blender community – subscribe today!

#ValueProposition #MarketStrategy #CompetitiveEdge #BrandBuilding

Stop leaving money on the table! In this dynamic episode of The Marketing Blender Show, your co-hosts Dacia and Daisy crack the code on effective marketing strategies specifically for VARs. 

Discover the power of clear Positioning, the strength of Niche Specialization, and how to perfectly align your marketing with your Customer Experience. We dive deep into leveraging MarketingDevelopmentFunds (MDF), building essential SalesAndMarketingAssets, and navigating the crucial Technology Provider Relationships. Tune in to unlock the secrets to maximizing your impact and driving serious growth!

👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies!

#MarketingForVARs #ValueAddedReseller #ChannelMarketing #MDF #SalesEnablement #CustomerExperience #MarketingStrategy

Ready to supercharge your B2B sales funnel? 🚀

In this power-packed episode of The Marketing Blender Show, your hosts Dacia and Daisy crack the code to optimizing the bottom of your funnel where it truly counts – revenue!

We're diving deep into the crucial mindset shifts needed for sales success, including ditching personal money hang-ups and mastering value-driven conversations. Learn how to maintain a disciplined sales rhythm, pinpoint exactly where your funnel is leaking leads, and leverage your CRM like a pro.

Discover the secrets of effective lead scoring and the vital role marketing plays in fueling your sales engine. Plus, we'll share actionable strategies for maintaining momentum, nailing your follow-up, and making smart, data-backed decisions that lead to scalable revenue growth.

Don't miss out on this goldmine of practical tips to enhance your sales processes and close more deals, faster!

👍 Loved these insights? Hit that Like button, Share this with your team, Subscribe for more game-changing strategies, and tell us in the Comments: what's your biggest bottom-of-funnel challenge?

Are you ready to amplify your nonprofit's impact?

Join Dacia and Daisy on the Marketing Blender Show as they dive deep into the marketing tactics that truly move the needle. In this episode, you'll discover why the right donor management system is crucial and how to effectively communicate with diverse audiences. They explore the power of focusing on outcomes over activities, share tips for impactful video storytelling 🎬, reveal strategies for prioritizing efforts for maximum results, and offer key insights into branding, messaging, and proving ROI in the nonprofit sector. 

Learn from real-world examples from organizations like Ronald McDonald House and Team Rubicon. Get actionable advice and practical strategies you can implement today!

Don't forget to Like this video if you learned something new! Subscribe and hit the Notification Bell 🔔 so you never miss an episode, and please Share to help spread the knowledge!

🌐 Connect with Dacia & Daisy:

#NonprofitMarketing #MarketingStrategy #TheMarketingBlenderShow #DonorManagement #NonprofitCommunications #Storytelling #VideoMarketing #NonprofitImpact #Branding #Messaging #MarketingROI #DaciaCoffey #DaisyMcCarty #RonaldMcDonaldHouse #TeamRubicon

Is B2B Marketing Broken? Dive Deep with Carlos Hidalgo! 🤯

Join Daisy McCarty and special guest Carlos Hidalgo, a seasoned Fractional CMO at Marketing Blender, as they tackle the burning question: Is B2B marketing truly broken? 💥

In this eye-opening episode of the Marketing Blender Show, we cut through the noise and address the real challenges facing B2B marketers today. From the perils of #ShinyObjectSyndrome to the critical need for strategic alignment, Carlos draws on his 30 years of experience to deliver actionable insights. Discover how to shift your focus from fleeting tactics to sustainable strategies that resonate with your customers. 🚀

We explore:

Don't miss this in-depth conversation that will challenge your perspectives and equip you with the tools to revolutionize your B2B marketing approach! 📈

Enjoyed this episode? Please LIKE, COMMENT, SUBSCRIBE, and SHARE to help us reach more B2B marketers!

🌐 Connect with us:

#MarketingBlenderShow #B2BMarketingInsights #MarketingStrategy

Hello and Welcome Back to The Marketing Blender Show! In today's episode, we're diving deep into the growth mandate for B2B CMOs. 

Join Daisy McCarty as she welcomes Carlos Hidalgo, a fractional CMO, to unpack how to truly drive results. Get ready to unlock the secrets to leveraging customer insights, building a magnetic brand, and aligning sales & marketing for explosive results. Carlos drops hard-hitting stats and real-world stories that will transform how you approach your role. Don't miss this masterclass on navigating the CMO's crucial relationship with sales and finance! 🔥 

Watch now and elevate your marketing game! 

If you found this episode valuable, please like, subscribe, comment, and share to help us reach more marketing professionals!

🌐 Connect with us:

#B2BMarketing #CMO #MarketingStrategy #GrowthHacks

Hold onto your hats, folks! The AI revolution is HERE, and it's not waiting for anyone. 

On this electrifying episode of The Marketing Blender Show, Dacia Coffey and the brilliant Sina Azmoudeh pull back the curtain on the AI tidal wave crashing into businesses by 2025. Forget what you think you know about AI. We're talking real disruption: coding jobs vanishing, AI designing the brains of tomorrow's tech (Nvidia chips, anyone?), and a total overhaul of how businesses operate. Sina, a storytelling maestro and marketing powerhouse, reveals how to navigate this wild new world, proving that even in the age of algorithms, human connection still reigns supreme. 

Get ready for a dose of reality, practical AI tools you can use today, and a wake-up call on how AI will reshape your life. Are you ready to blend the future into your marketing mix? 

If you found this episode mind-blowing, please like, subscribe, and share it with your network! 

#AIMarketing #FutureOfBusiness #TheMarketingBlender #TechTrends #ArtificialIntelligence #DaciaCoffey #SinaAzmoudeh