Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!

In this episode you’ll learn:

• The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. 
• Why they reverse engineered the entire business even prior to launching Needed.
• How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.

Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.

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Links Mentioned

• Needed
• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

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