The Marketing Blueprint for Launching a Trusted Women’s Health Company with Julie Sawaya

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime! In this episode you’ll learn:The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. Why they reverse engineered the entire business even prior to launching Needed.How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more. Click here to sign up ->Links MentionedNeededLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more. Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. They offer super affordable monthly subscriptions starting at $29. Visit Okendo.io to learn more.