In this episode of The Marketing Blueprint, we explore the crucial role of market research in crafting successful marketing strategies. We cover the different types of market research, emerging trends like real-time data collection, AI, and social media analytics, and emphasize the importance of real-time consumer behavior data. Additionally, we highlight Netflix's effective use of market research to enhance viewer experience and drive global success. By the end, you'll understand why ongoing market research is vital for informed, competitive marketing.