The Marketing Brief

In episode 16 we are chatting with Jen Cote, SEO & Content Marketing Specialist at DOZR. Jen spends her days writing long and short-form content for a variety of mediums. Her goal is to create compelling content while enhancing the brand’s organic reach and ranking on Google. Today we’re covering topics like what is search engine optimization (SEO), how to identify blog topics to enhance a SEO strategy, the value in writing short and long form content, and how to drive value through a content marketing strategy. You can connect with Jen on LinkedIn.

In episode 15 we are chatting with Jeff Gadway, Cofounder and Chief Strategy Officer at Galvanize Worldwide. Jeff is a driven marketer fueled by passion and curiosity. Jeff approaches marketing as storytelling and helps businesses to connect all the pieces (product, market, strategy, customer insight) together to tell the most simple, compelling stories that ultimately drive customer action. In today’s episode we are diving into a topic that Jeff has a lot of experience in - product marketing. We are starting from the beginning - what is product marketing and how can we develop solid strategies for our businesses? You can connect with Jeff Gadway on LinkedIn or Instagram @jeffgadway.

In episode 14 we are chatting with Victoria Ford, Marketing Communications Manager at the YMCA of Cambridge, Kitchener & Waterloo, and Owner of Delve Solutions. To tell a good story, you need to have good ears. Victoria's passion for design thinking means she spends a lot of time in the muck asking hard-hitting questions and listening to the answers (both spoken and silent) to create impactful and engaging content experiences. You can connect with Victoria Ford on LinkedIn or on Instagram @victoria_delves.

In episode 13 we are revisiting events with Megan Gallinger, Events Lead at Communitech. Megan is bringing a fresh perspective on corporate event marketing - everything from what goes into these events, to how the pandemic has shifted these strategies. Megan brings a wealth of knowledge and experience to today’s episode, having worked for Communitech - an organization supporting the entire “Community of Tech” in Canada. Communitech plans and hosts several large events throughout the year and Megan and her team play a key role in the execution of these events. You can learn more about Communitech on Instagram @communitech and connect directly with Megan on LinkedI

In episode 12 we are chatting with Matthew Gutsch, Public Relations, Outreach and Media Manager at Statistics Canada. Matt is a broadcast and media pro, which is why he is joining us on today’s episode to chat about what it takes to manage your brand’s reputation and why this matters more now than ever. We’re covering topics like building relationships with external stakeholders, raising a company's profile through external relations, and broadcast and media’s role in reputation management. You can connect with Matthew Gutsch on LinkedIn.

In episode 11 we sit down with Kyle Ford, mortgage agent and real estate investment expert. In this episode we dive into topics like investment properties, creative financing, making smart financial decisions, and how to market your second properties to help create a solid second stream of income.

In episode ten we are chatting with Karl Nieva, Senior Business Consultant - otherwise known as Chief Dining Officer - at Promotional Elements. Karl has been my go-to for years for all things SWAG and branded merchandise, and he is an amazing relationship builder. We’re talking about customer service and building trust with customers… and why it matters now more than ever. You can follow Karl on Instagram @thekarltopia.

In episode nine we are taking a break from marketing to chat about a topic every business leader needs to be thinking about: employee wellbeing. Today’s guest is Jim Moss, Leader of Community Impact at WorkWell. Jim invests his days working to build happier workplaces through research, data and behavioural sciences. You can connect with Jim on LinkedIn to learn more about his experience and work.

In episode eight we are chatting with entrepreneur, senior hair stylist and makeup artist, Gabriela Soares. Gabi is a seasoned vet in the beauty industry. She has travelled and worked internationally, and her portfolio of work includes makeup and hair for film, television, commercial print, fashion editorial and runway. In episode 8 we are diving into Gabi’s YouTube channel - which has 1M+ views - and getting the scoop from her on what it takes to grow a successful YouTube channel. You can follow Gabi on YouTube and Instagram @glamgirlgabi.

In episode seven we are chatting with Stephanie Cooper, Lead Planner & Owner at Sprightly Events. In this episode we are discussing topics like what is event marketing, how do events enhance a marketing strategy, and how COVID is changing events for both marketers and those attending. You can follow Stephanie and her business on Instagram @thestephcooper and @sprightlyevents.