The Marketing Brief

The Marketing Brief

By Brian AucoinBusinessMarketing
Download on the App Store

The Marketing Brief episodes

  • Jacob & Brian Talk About Community, Events and AI Adoption (S1 E3)

    The conversation with Jacob Zucker covers the topics of community and events in 2026, the impact of AI on marketing, entry-level positions, and human involvement, as well as Jacob's personal passion for travel and hospitality. The discussion provides insights into the evolving landscape of marketing and the challenges and opportunities it presents.

    Takeaways

    • Community and events in 2026
    • Impact of AI on marketing and entry-level positions
    16 min
  • Reha & Brian Talk AI in the Creative Process (S1 E1)

    Reha Baydar, an expert in entertainment marketing, discusses the impact of AI on creative and the adoption of AI in creative workflows. He also shares insights on client demand for AI in marketing, the importance of creative fidelity in AI, and his overall excitement about product development in AI.

    Takeaways

    • AI's impact on marketing and creative workflows
    • Client demand for AI in marketing

    Chapters

    • 00:00 Introduction to Entertainment Marketing
    • 09:03 AI Adoption in Creative Workflows
    • 15:03 AI and Creative Fidelity
    16 min

About The Marketing Brief

From the publisher's feed

Join host Brian Aucoin, a 25-year veteran of marketing and media. He's worked with premier brands: XBox, Mattel, Campbell's Soup, Moonbug, Sony Pictures, Paramount Pictures, Disney, Protect our…