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Alex and I share our personal take on the key factors that truly drive success in business and life.

alex and i reflect on the lessons and experiences that shaped us from our first businesses.

Let us share the behind-the-scenes journey of building Apex, from the initial idea to creating a winning product brand.

Discover how we crafted a standout offer, overcame challenges, and built a brand rooted in quality and customer trust.

Join us as we unpack the highs and challenges of investing in mentorship, managing time zones, and scaling up.

In this episode, Alex and I dive into how all views aren’t equal in the world of content. We explore the 7-11-4 rule for audience engagement and discuss why longer content can often lead to more meaningful connections—and ultimately better conversions. We also share some personal insights on balancing entertainment and education, and why focusing on the right viewers matters more than just racking up views. Join us as we navigate strategies to attract viewers who are truly ready to take action.

In this episode, Alex and I dive into the topic of mentorship and whether investing in a mentor is worth it. We share our personal experiences, talk about the impact mentors have had on our business journeys, and discuss how we've been navigating these decisions. If you’re wondering whether a mentor could help take you to the next level, join us as we weigh the pros and cons, and share why we think the right guidance can be a game-changer.

In this episode, Peter and Alex dive deep into the power of content creation and why it's essential for building a personal brand in 2024. Whether you're just starting out or already established, they discuss overcoming fears, ignoring vanity metrics, and focusing on creating authentic content that brings real value to your audience.