This week’s Bitesize Buzzword/Buzzterm is: Branding

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Branding.

Why is branding is more important than ever? What mistakes should be avoided? How do you measure the success of branding activities?

Also make sure you check back to episode 45 of the podcast with Dennis Owen for 45 mniutes of brilliant branding and social media advice!

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Tribe”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the wonderful Jen Cole

Bio:

Jen Cole is Co-Founder of DepICT Media and the Community Manager for Social Media Examiner. Jen is passionate about the power of building community organically for brands, with a message that inspires business owners to value and nurture their online connections as much as they do their real-life relationships. 

Enough small talk, let's talk "Tribe"

This week’s Bitesize Buzzword/Buzzterm is: Self Publishing

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Self Publishing.

What is self publishing? What are some of the dos and don'ts surrounding self publishing? Should I use a company to help me self publish?

Also make sure you check back to episode 51 of the podcast with Tim Lewis for 1 hour of self publishing content.

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Chatbots”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the fantastic Kelly Noble Mirabella.

Bio:

Kelly Noble Mirabella is a self-described social media geek and marketing consultant with Stellar Media Marketing.

With more than 11 years of social media marketing experience—and morethan a few wacky costumes—Kelly brings tricky social media concepts to life through her fun, clear and memorable social media training videos andclasses. 

Kelly has spent the pasttwo years learning to build Facebook messenger bots (aka “chatbots”), andnow teaches others how to build them with simple, entertaining and,sometimes, 80s-themed tutorials. 

 

Enough small talk, let's talk "Chatbots"

This week’s Bitesize Buzzword/Buzzterm is: Social Selling

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Social Selling.

What is Social Selling? How do you build a social selling strategy? How do you measure your social selling success?

Also make sure you check back to episode 2 of the podcast with Nicky Kriel for 45 minutes of Social Selling goodness.

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Social Intelligence”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is the brilliant Ben Donkor.

Bio: Ben Donkor is a Research Strategist at Brandwatch; a data geek and a social media enthusiast at heart, he often writes and speaks about social intelligence, social physics, and digital analytics. You can find him writing on his blog (brnrd.me) and tweeting as @FR314 with an endless supply of coffee.

Links:

- Brandwatch blog

- Twitter

- brnrd.me

- Martechlist.net, a search engine I created earlier this year for social intelligence tools (in case anyone needs a tool for social listening, social analytics, social visualisations etc.)

Enough small talk, let's talk "Social Intelligence"

This week’s Bitesize Buzzword/Buzzterm is: Customer Experience

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Customer Experience.

What impacts the customer experience? How can you fix common customer experience mistakes? Can you measure the impact of your CX?

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Creative AI”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bees are Kerry Harrison and Richard Norton.

Tiny Giant is a shiny new South West start co-founded by Kerry Harrison and Richard Norton.

You can find more about what they get up to at https://tinygiant.io

Kerry Harrison is an award-winning copywriter who loves all things shiny and new. She's also a tenacious interviewer in search of the truth. 

Richard Norton is also an award-winning copywriter and creative director. But that was then. Norts only ever looks forward.

Both have stepped away from conventional agency life to collaborate with brands, businesses, agencies and developers in the realms of creative AI, voice and online bots.

Moving ideas with minds and machines. This sits at the heart of what Tiny Giant is all about. 

Enough small talk, let's talk "Creative AI"

This week’s Bitesize Buzzword/Buzzterm is: Referral Marketing

Welcome back to ‘The Marketing Buzzword Podcast’ by Ben M Roberts. In this Bitesize Buzzword episode of the podcast, Ben helps to debunk and demystify the common buzzword, Referral Marketing.

What is referral marketing? Is it applicable to all business types? How do you implement a referral marketing strategy?

Take a look at the show notes on marketingbuzzword.com for a full transcript of this episode and transcripts of all episodes of ‘The Marketing Buzzword Podcast’

Hello again and welcome back to the Marketing Buzzword Podcast!

This is the podcast which helps you to understand what all of these business and marketing buzzwords actually mean, and how they can helpful going forward, and today’s buzzword is “Meaningful Engagement”

I’m your host Ben M Roberts and in this show I am the marketing bee in charge making sure I can get the right guests and ask the right questions to make these words and phrases make sense.

The Marketing Buzzword Podcast is now powered by Talkative. Talkative is a company that brings live web chat, voice calls, video calls and co-browsing together, in one package. This allows you and your business to truly engage with your customers, offer quick and effective resolutions to questions and improve the customer experience. You can find out more at Talkative.uk

I’m always keen to hear about the buzzwords you are loving or hating right now so please drop me a tweet to @roberts_ben_m or simply use#marketingbuzzword on Twitter & Instagram or if you’d rather you can go on the marketingbuzzword.com website and let me know through there, and take a look at the show notes from previous guests.

Then one final thing before we get onto this weeks guest . . . if you are loving the show, please feel free to leave me a review on iTunes! It really does help boost the shows profile and make it easier to keep getting on these expert guests.

Right that’s more than enough about me. It’s time to introduce this weeks guest! This episode’s expert buzzword bee is Christine Gritmon.

Christine Gritmon helps small business owners not be freaked out by social media, and teaches them to recognize the moments in their existing workflow that can be turned into social media content with a minimum of fuss and some smart strategy. She's a Hudson Valley, New York small business superfan, an engaged community member, and a happy wife and mom.

Enough small talk, let's talk "Meaningful Engagement"