The Marketing Cloudcast

Marissa Kraines, Senior Manager of Strategic Events at Salesforce, joins Heike and Joel to discuss event marketing. Events can be a game changer for your marketing because they bring your customer experience to life. In this episode, listen as one of Salesforce’s own event marketers describes how she stays organized during busy event seasons, uses social media and content to drive attendance, and gets the right customers in the room. If you’re looking to plan and promote a successful event while maintaining your sanity, consider this your insider guide.

Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing channels to digital. Amplify has also transformed its marketing to focus on unique customer journeys. So how did Lisa do it? Hear her tips for efficiently using lead nurturing, Facebook custom audiences, and email marketing so you can spend less time doing busy work — and more time polishing your overall customer journey strategy.

Lisa Nicholas, Senior Vice President and Chief Digital Officer at Amplify Credit Union, joins the show. In this episode, Heike and Joel talk with Lisa about the real challenges and successes her team faced while moving away from traditional marketing channels to digital. Amplify has also transformed its marketing to focus on unique customer journeys. So how did Lisa do it? Hear her tips for efficiently using lead nurturing, Facebook custom audiences, and email marketing so you can spend less time doing busy work — and more time polishing your overall customer journey strategy.

Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.

Andy Crestodina, co-founder and strategic director of Orbit Media and all-around website expert, joins the Cloudcast. In this episode, Andy talks about the importance of your company’s website — it’s the one piece of digital real estate you actually own. With that in mind, he shares tips for web design, copy, headlines, and more that any marketer can implement right away. If you’re ready to increase conversions from your site and bring its look into 2017, look no further than this episode.

Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.

Alicia Garibaldi, Associate Director of B2B Marketing at Glassdoor, joins the show. Heike and Joel ask Alicia about her experience at the intersection of employer branding and content marketing to help you make the most of your content — and attract not only new customers, but also top talent to work at your company. Alicia describes several of Glassdoor’s top-performing content campaigns and explains why a content-first approach to events will work wonders.

Noah Fleming, bestselling author and consultant, joins us to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Noah Fleming, bestselling author and consultant, joins us to talk about his new book "The Customer Loyalty Loop: The Science Behind Creating Great Experiences and Lasting Impressions." Noah says marketers are too focused on customer acquisition instead of long-term customer value. In this episode, he shares science-backed ways to increase customer loyalty and make it a core part of your marketing strategy. He also explains why more marketing leaders should plan for the end of the customer experience (not just the beginning and middle), and he talks about the moments when it’s not so appropriate to ask customers to purchase.

Vala Afshar, Chief Digital Evangelist at Salesforce and author of "The Pursuit of Social Business Excellence," joins the Marketing Cloudcast. Vala shares statistics and data from the State of the Connected Customer research to help you better understand your customers’ wants and needs in 2017. Based on a survey of 7,000 consumers and business buyers worldwide, Vala shares the key points that are most relevant to digital marketers — and explains how we can use the data to improve every customer’s experience, whether you work in B2B or B2C marketing.