The Marketing Counts Digital and Social Media Marketing Podcast

Send us a text

Quality content is crucial for success in online marketing, as highlighted in the podcast episode featuring hosts Paul Counts and Shreya Banerjee of Marketing Counts. They discussed Google's recent update targeting spammy and low-quality content, emphasizing the need to provide valuable and high-quality content to users. The hosts stressed the importance of businesses focusing on creating content that showcases expertise, experience, authority, and trust (E-E-A-T) to rank higher in search results and maintain a positive online presence.

The episode also highlights the pitfalls of relying solely on AI-generated content without incorporating human expertise and experience. The hosts cautioned against this practice, as Google's algorithms increasingly detect and penalize such content. They outlined a detailed process for creating quality content, which includes utilizing AI tools like ChatGPT, QuillBot, Jasper, and Grammarly Pro in tandem to enhance readability and uniqueness.

Moreover, the hosts delved into the future implications of Google's update on platforms such as Instagram, YouTube, Reddit, and Quora. They predicted a crackdown on AI-generated content across these platforms, underscoring the necessity of genuine, human-created content to deliver value to users. The episode emphasized the importance of engaging with the audience through easily digestible, informative, and captivating content.

The episode reiterated that quality content is paramount for sustained success in online marketing. By prioritizing creating valuable, unique, and engaging content that demonstrates expertise and authority, businesses can cultivate trust with their audience, boost search engine rankings, and drive enduring growth in the digital realm.

While AI marketing tools can significantly aid in content creation, as discussed in the podcast episode, infusing human expertise and experience into the content is crucial. The hosts stressed the importance of incorporating expertise, experience, authority, and trust into the content to make it more relatable, valuable, and unique. Adding personal experiences, customer testimonials, industry statistics, or other forms of expertise makes the content more authentic and engaging for the audience.

Want to work with us?  Visit us online at www.marketingcounts.com to grow your brand online.

[00:01:16] Google's latest update on content.

[00:05:28] The easy button is gone.

[00:07:25] Private Label Rights resurgence.

[00:09:54] Quality in Business and Content.

[00:13:34] Sus marketing agency and principles.

[00:16:35] Writing for Lower Grade Levels.

[00:19:26] AI Content Detectors.

[00:22:57] AI-generated captions impact future.

[00:25:13] Content creation with Swell AI.

[00:29:19] Impact on social platforms.

[00:31:46] Quality content withstands changing trends.

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Facebook Ads can be a great way to reach new customers and grow your business, but many myths about them can hold businesses back or give them false hope. Often, marketing agencies or "marketing gurus" fool businesses into running Facebook and Instagram Ads before they are ready.

In this Marketing Counts podcast episode, Shreya Banerjee and Paul Counts dispel some of the most common myths about Facebook Ads and discuss how can run them effectively for your business.

You’ll know the truth about Facebook ads and how to create an effective campaign that reaches new customers and grows your business.

Want to grow your business? Visit us at www.marketingcounts.com and grab the free gift that we put together for you.

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Are you destroying your marketing efforts without even knowing it? Learn how to break down silos, move forward, and win as one organization. 

With this episode of the Marketing Counts Podcast, Shreya Banerjee and Paul Counts share the harsh truth today about how you may accidentally be destroying your marketing momentum while wasting your marketing dollars. After serving as Fractional CMOs, working with thousands of business owners, creating marketing curriculum for academia, and being involved in marketing for a combined 30+ years, they have had a front-row seat to watching companies torpedo marketing efforts by making these classic mistakes. 

There is even a warning for marketing agency owners to help you watch out for the wrong clients.

In this episode, you will discover:

• How to stop getting in the way of your marketing momentum.
• How to break down silos so you can win as one organization.
• How to quit wasting marketing dollars. 
• How finally get the results you want from your marketing!

Show Notes:

[2:06] Stop Micromanaging

• Stop micromanaging your marketing team, and let them be creative. Marketers are inherently creative.
• Don’t hire a marketing agency until you are ready to let go of control.
• “If you wanted to do the marketing your way, you should have done it the way you wanted to all along. So don’t waste your money on investing in marketing if you feel that you can do it better.” - Shreya Banerjee

[4:28] The Key To Success With Marketing Is To Be Consistent

• Any marketing campaign takes time to get in motion properly, so give it time to see results.
• Quit starting and stopping your agency, consultant, or marketing team’s momentum by changing direction each month. You are resetting the clock on the efforts.
• There are no shortcuts to marketing. You have to look for the long term and not the short term.

[6:46] Let Your Marketing Team Stay In Their Lane 

• Let the marketing team do what they know is best for your brand. Ask questions and be receptive to the data that proves your idea may not make the most sense. 
• “Sometimes you have to be willing to get out of your way so you can let the capable people do their job.” - Paul Counts

[12:29] Your Marketing Team Is Not Your Enemy

• Too many times, marketing teams are viewed as enemies.  
• Do not pit your marketing team against your sales team. Do not ask, “whose win is this”? That is creating silos within your organization. Do not put your team together even if you think it is healthy. It is not.
• Silos create animosity within your organization.
• Look at the whole picture. As an entrepreneur and business owner, you must look at all efforts' big picture.

[15:34] Focus On Payoff Over Payment

• Focus on payoff instead of constantly seeking an immediate ROI. Some marketing wins show themselves over time. One tweak to a landing page can lead to huge revenue shifts.
• “It’s one body, one organization. It all moves forward together.” - Shreya Banerjee

[20:40] Do You Keep Saying Marketing Does Not Work? 

• If you keep saying marketing does not work or has never worked, then look in the mirror. Are you staying out of the way?
• Give marketing 3 to 6 months to truly see results. Quit starting and stopping

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Don’t Over Complicate Your Marketing

Paul Counts and Shreya Banerjee rock the mic together today with their episode on The Marketing Counts Podcast. Today they will discuss how to simplify your marketing to outperform your competition. With their combined experience turning $8 million companies into $42 million companies, Shreya and Paul let us in on the little known secret that will allow you to eliminate all complexity from your business and replace it with clarity and successful marketing campaigns.

In this episode you will learn:

• How to simplify your marketing to outperform the competition.
• How to cut through the noise and determine which aspects of your business you should NOT automate.
• How to identify traffic sources that will bring people to you and not the other way around. 

Show Notes:

[1:02] How to simplify your marketing.

• Step #1 don’t overthink it! Marketing is simple. 
• How they took one of their clients from$ 8 million to over $42 million in sales through simplification.
• “What truly counts is the sales results driven by your marketing” - Paul Counts

[2:31] Overcomplication happens in every step of the business process.

• Shreya recounts her corporate career and the overcomplication that happened in the production process as well as the marketing processes in massive companies. 
• Walk before you run. Marketing is a slow and steady process. - Shreya Banerjee
• “What are the intangibles that add up to big wins in your business?” Paul Counts
• Our systems that work to simplify the system.

[6:23] What are your long term and short term goals? 

• We often jump right to the long term goal before we have analyzed the process. 
• “Get your process on paper before you try to digitize the process. 
• Do you know why you have automation in place? Get rid of the automation mentality. 
• “Automation is the natural progression of a company. Don’t force it.” - Shreya Banerjee

[9:48] How to avoid the “tech overwhelm” in today’s marketing automation world. 

• Don’t worry about the new tech tool or process that your competitors are chasing. Instead, focus on the things that are already making you money.
• Paul tells the story of how they 6Xed the amount of event tickets sold by a company by taking out fancy software and spreadsheets. A competitor would have spent 40X what Paul and Shreya Spent to get these tickets sold.
• They take proven methods 
• Go watch our Foundation, Traffic, Engagement episode! 

[13:29] You don’t want to start traffic first.

• Yale will teach you to do traffic first, which works in a Fortune 50 company, but not in a smaller business. 
• Working with a large Fortune 50 company focuses their efforts on exposure campaigns. On the local level an agent needs direct leads and thus needs direct marketing approaches. 

[16:39] Treat your business like building a house

• You need landing pages built with the right messaging BEFORE you start sending traffic.
• With traffic, don’t seek eyeballs, seek clicks. (people who actively click your ads) 

[18:32] The only thing you should care about is the RESULTS. 

• In the early stages, don’t worry about having the latest and greatest

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

In this episode of Marketing Counts, join Shreya Banerjee and Paul Counts as they run through everything you need to know about web traffic and how to get it. According to data from HubSpot, only about 63% of people utilize SEO in order to attract traffic—which means there are still a lot who are behind on the game. As you tune in to the episode, find out which works better between organic traffic or paid traffic, plus all of the different means for getting more traffic to your website. Is free traffic real or not? Find out more!

Learn from this episode:

·        How to attract more traffic?

·        The importance of your title tag and meta descriptions.

·        Why should you give attention to Google, Bing, and other search engines?

·        On the traffic, you can get from your social media presence.

·        Video/audio platforms may serve as your search engine too!

About Marketing Counts:

Shreya Banerjee and Paul Counts from Marketing Counts team up to empower entrepreneurs to generate more traffic, sales and leads with their cutting-edge digital marketing and social media marketing tips and tricks. Pulling from their combined 30+ years of marketing online, they will help you unleash the power of the web for your business! 

You will discover search engine optimization best practices, email marketing tips, copywriting and conversion-boosting hacks, marketing on Facebook, Twitter, LinkedIn, Google, and more. With a global following of over 100,000 entrepreneurs and 30+ years of combined digital marketing experience, Paul and Shreya will help you unleash the power of the web for your business!

Marketing Counts is a highly experienced full-service digital marketing agency delivering results for both our corporate and small business clients. We bring innovative solutions to your business. We believe that traditional marketing leads to traditional results.

Connect with Marketing Counts on:

Website:              https://www.marketingcounts.com

LinkedIn:              https://www.linkedin.com/company/marketingcounts/
Facebook:           https://www.facebook.com/marketingcounts
Twitter:                https://twitter.com/paulcounts
Free Landing Page: https://www.marketingcounts.com/autoresponder

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

We are sick and tired of the unethical digital marketing agencies and their unethical practices! You are about to discover the real truth behind 5 myths that many digital marketing agencies do not want you to know! The answers may shock you, but we believe an educated consumer (business owners) is the best consumer!

Listen to this episode and learn these things:

- What one red flag to watch out for to ensure you do not hire an insecure digital marketing agency!

- The biggest lies you are being told by marketing agencies!

- Other agency owners have told us we are out of our minds for doing this one thing, but we do it anyways BECAUSE that is right for our clients!

- How agencies are setting you up to fail long term, and they don't care one bit!

- We are calling out the unethical business practices of other marketing agencies and fighting back, for you!

- What you should insist on with the setup of your ads!

- The one service marketing agencies charge monthly for, but you should only pay a one-time for it!

- You own your business! Quit giving up control to unethical agencies!

- What you should never, ever do with a social media assistant or manager!

Learn about all of this and more! We jump on and off our soapboxes numerous times, but we are fighting for you by empowering you with the knowledge you need to effectively hire the correct marketing agency.

Listen closely because one tip in this episode can save you literally thousands of dollars worth of wasted marketing dollars, or cost you with wasted time and lost opportunity.

If you need anything you can visit us online at www.MarketingCounts.com. 

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Special guest Thomas McMahon from Clickbank joins us to discuss a "whole new world" of marketing possibilities for your business! Discover how you can reach a new audience, generate a new income stream, establish your credibility, and think outside-the-box to achieve your business goals.

Clickbank offers a unique all-in-one payment processing solution for you to venture into the world of marketing through information products, software, and digital media.

You will also learn more about our 3 pillars including the foundation, traffic, and engagement, and how Clickbank checks all those boxes.

To accelerate your business growth get in touch with us at www.MarketingCounts.com. 

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Special Guest Tom Woods from the Tom Woods Show Podcast to discuss the power of email marketing! 

Tom reveals some amazing email marketing tips including how he works everyday life into his email copy to engage with his following like none other! 

When you listen to this episode you will discover: 

• How to sell without selling.
• How to creatively sell to your audience. 
• How to boost conversions. 
• The power of being you in your emails! 
• Why following your passion in business can be a bad thing! 
• Why testing counts! 
• The ugliest landing page ever! 
• Plus much more! 

After listening to this you will be ready to start extracting more sales from your email list! Unleash the power of email marketing today!

For more information on us visit www.MarketingCounts.com. 

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

Listen to learn about real-life sales funnels that we love, and how that can apply to your digital marketing plan or your offline business! You will be surprised to learn what major brands can teach you about your niche and your business. Start applying this today and watch your business grow. Visit www.MarketingCounts.com for more information. 

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club

Send us a text

This is part 1 of our special podcast mini-series called "Funnels Among Us". You will learn about sales funnels, and how they apply to your online business. Applying our proven sales funnel tactics to your business can drastically increase your profits and lifetime customer value. Marketing funnels are everywhere we go. Can you spot them?

We even share with you how mermaids can impact your digital marketing sales funnels. You will not want to miss that nugget.

If you need help with your digital marketing funnels you can contact us here at www.MarketingCounts.com. 

Download Our Free One Page Marketing Plan Here

Follow Shreya Banerjee On Instagram

Follow Paul Counts On Instagram

Join Our Marketing Counts Club