The Marketing Factor, by Cobble Hill

The Marketing Factor, by Cobble Hill

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The Marketing Factor, by Cobble Hill episodes

  • Dan Kenger Shares How Hims & Hers is Humanizing Healthcare Design

    The world of healthcare design was stuck in a time warp - stock photos, clinical messaging, and designs that spoke more to insurance companies than humans. That started changing when Dan Kenger saw an opportunity to bring consumer-first design to an industry that had forgotten about the consumer.

    During his Gin Lane days, Dan's content-first approach and selective client philosophy helped create the modern D2C playbook through work with brands like Harry's and Sweetgreen. He'd actually helped create Hims' original brand identity back in 2017, so when he joined as Chief Design Officer in 2020, he was building on a foundation he'd already laid.
    Whether you're a designer, brand builder, or just curious about how thoughtful design can transform entire industries, this episode is packed with powerful insights.

    49 min
  • How Theater Taught Sarah Kleist to Bring Brands to Life

    Starting her career on stage, Sarah Kleist developed a knack for telling stories, a skill she’s since translated into building brands and digital experiences with a business of her own. Her approach centers around engaging her clients’ audiences through clever content strategies on TikTok, insanely fast web design processes, tailored SEO tactics, and more.

    In this episode of The Marketing Factor, Sarah reflects on how her theater roots help her understand audience psychology, putting her in a position to approach marketing as a blend of art and strategy. Watch the full interview for Sarah’s fresh takes on branding, and read on for five key takeaways from our chat below for a deeper look into some of her insights on engaging audiences.

    51 min
  • Don’t Spend Blindly on Influencers - Try This Instead

    Influencer marketing has come a long way since the days of trading free products for social shoutouts. Today it’s big budgets, matching expectations, and a new set of challenges to work through.

    I recently sat down to have a chat with Robyn Nissim, Fractional VP of Social Media + Influencer Marketing at Social Proof Agency. She is a social media expert with 14 years of experience and she broke down how you can get the most out of influencer marketing in 2024.
    That’s what we’ll cover in this blog, but we get into much much more in the latest episode of The Marketing Factor, including:
    - The evolution of social media marketing and strategies for adapting to platform changes
    - Integrating AI in marketing: balancing efficiency with authenticity
    - Developing effective content strategies across platforms

    55 min
  • How Wes Carter's Investment in Personal Wellness is Defining the Future of the Packaging Industry

    Wes Carter is the President of Atlantic Packaging and Founder of A New Earth Project. But business success is only part of Wes’ story. In this episode, he also shares his personal journey of self-discovery through yoga and plant medicine, and how these experiences led him to revolutionize Atlantic Packaging's approach to sustainability with A New Earth Project.

    From collaborating with pro surfers to eliminate single-use plastics in surfboard packaging to helping major brands reduce their environmental impact, Wes shows how focusing on health and wellness can create positive change while still clearing a profit.

    53 min
  • Building with Integrity: Max Berry's Proven Formula for Developing a Strong Business

    Max Berry and his team have taken Allegiance Flag Supply from a garage-based side hustle to a rapidly growing American manufacturing success story. With a background in hotel finance, Max brought a fresh set of eyes to the world of e-commerce, and it's clearly paid off. In just six years, Allegiance has expanded five times and now has over 60 employees in a brand new facility in North Charleston, South Carolina.

    In this episode, Austin and Max dive into the journey of Allegiance Flag Supply. From the initial spark of inspiration to the challenges of scaling a business, Max shares his insights with refreshing candor and positivity. Perhaps most striking is Max's commitment to building a brand with integrity and purpose. Whether he's talking about the importance of American manufacturing, the discipline of financial management, or the power of teamwork, Max's passion for creating something the right way shines through in every story and piece of advice.

    55 min
  • The Art of Balancing Tradition and Innovation in Luxury Branding with Tony King

    Tony King, CEO of King & Partners, has been a force in luxury and lifestyle branding for over 25 years. His journey began in the late '90s when he moved from London to New York, eventually landing at Gucci where he pioneered their first e-commerce efforts as Design Director. This innovative approach to digital luxury set the stage for his future success. In 2010, Tony and his wife, Inii, founded King & Partners, which they've since built into a globally recognized agency. Today, they partner with some of the world's most prestigious brands in fashion, hospitality, and lifestyle.

    In this episode, we dive into the evolution of luxury branding in the digital age. Tony shares insights on maintaining brand integrity while embracing innovation, drawing from his wealth of experience working with high-end brands. As we explore the delicate balance between tradition and digital transformation, Tony's perspective offers a fresh take on what it means to be a luxury brand in 2024.
    Key topics include:
    - Embracing "Quiet Confidence" and Authenticity in Luxury Branding
    - Pioneering Digital Transformation in the Luxury Sector
    - Maintaining Brand Integrity Across Multiple Channels
    - Prioritizing Long-Term Brand Equity Over Short-Term Gains

    54 min
  • SDCO Partners’ Keys to Cultivating a Resilient, Adaptable Creative Agency

    Amy Pastre and Courtney Rowson, the creative forces behind SDCO Partners, bring a wealth of design experience to the table. Before co-founding SDCO in 2009, Amy held design and art director positions at agencies where she worked with diverse clients across print, advertising, and digital platforms. Meanwhile, Courtney's pre-SDCO career included stints at nationally-renowned studios collaborating with clients ranging from non-profits to Fortune 500 companies.

    Since joining forces to create SDCO Partners, Amy and Courtney have built a multi-disciplinary studio that has become a go-to for emerging and established brands seeking to reimagine their industries. With a team of writers, designers, developers, and strategists, they have crafted a reputation for creating compelling, immersive brand experiences that draw inspiration from art, history, exploration, and architecture.
    Here's what Austin, Amy, and Courtney cover in the episode:

    [02:38] How they transitioned from freelancers to founders
    [06:37] The development of SDCO's distinct aesthetic and collaborative process
    [11:46] The evolution of SDCO's service offerings, from print to digital and beyond
    [17:26] Strategies for translating brand identity into physical spaces
    [22:22] How they maintain quality while growing the business
    [28:00] Their iterative approach to creating holistic brand solutions
    [34:13] Navigating client feedback while staying true to their creative vision
    [43:35] Lessons learned in managing the financial side of a creative studio

    50 min
  • Marketing Q&A: Responding to the Questions Flooding My Inbox

    This week, I'm diving into some of the burning questions that have been filling up my DMs lately. Since starting Cobble Hill and launching my podcast The Marketing Factor, I've had the privilege of connecting with a bunch of different businesses, each facing their own unique marketing challenges.

    What excites me most about this industry is its constant evolution - every day brings new challenges, every client presents a unique puzzle to solve, and every solution requires a fresh approach. In our latest episode, I took a solo deep dive into some of the most common questions I've been receiving. Now, I'm breaking down those insights here for you, covering everything from seismic shifts in the industry to practical advice on building your marketing team.

    27 min
  • How to Create Authentic Content in the Age of AI, with Jason Mitchell of Movement Strategy

    Jason Mitchell is the Founder and CEO of Movement Strategy, an agency that has grown from a scrappy startup in a college dorm room to a 150-person team working with major brands like Amazon, Nike, Netflix, and Warner Bros.

    Jason joined me on my podcast this week to dive deep into the importance of adaptability in the world of social media, building a culture of curiosity and agility, and his thoughts on the future of social-centric marketing.
    Here are the key topics we covered:
    - [03:34] The early days of Movement Strategy: From dorm room to the Denver Nuggets
    - [07:46] Scaling the agency: Balancing client work and company culture
    - [13:33] Adapting to the ever-changing social media landscape
    - [18:24] The power of AI in social media marketing: Opportunities and challenges
    - [24:18] Building a social-centric brand: Movement's unique approach
    - [29:21] Fostering a culture of transparency and open communication
    - [35:47] The future of social media: Jason's predictions and insights
    - [42:01] The increasing importance of influencers and social commerce
    - [48:27] Growing pains: What Jason misses (and doesn't miss) about the early days

    53 min
  • The Reel Deal: Tanner Sutton of Free Fly Apparel on Building an Authentic Outdoor Lifestyle Brand

    Tanner Sutton, founder of Free Fly Apparel, has always been drawn to the outdoors. With a background in his family's clothing business and a passion for fly fishing, Tanner's journey as an entrepreneur began when he least expected it - while working as a fishing guide in Montana. Today, Free Fly Apparel is known for its comfortable, versatile bamboo-based clothing designed for those who love to embrace the outdoors.

    In this episode of The Marketing Factor, I sat down with Tanner to dive into his entrepreneurial journey and the lessons he's learned along the way. From the initial lightbulb moment that sparked the idea for Free Fly Apparel to the challenges of scaling a business while staying true to its core values, Tanner shares his insights on building an authentic outdoor lifestyle brand that resonates with customers.

    54 min

About The Marketing Factor, by Cobble Hill

From the publisher's feed

Welcome to "The Marketing Factor" - the podcast and content series that dives deep into the world of direct-to-consumer e-commerce, uncovering the strategies and insights that separate the hobbyists from the heavy hitters.