The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

Lucas and Luna break down how Kia built a marketing funnel for its EV9 SUV, from broad awareness ads targeting non-EV shoppers to a test-drive program that moves buyers from interest to action. They dive into the numbers: a 35 percent awareness lift in the U.S. during Q1 2026, a referral program that boosted decision-stage conversion by 18 percent, and a loyalty loop that uses over-the-air updates to keep owners engaged post-purchase. The hosts also explore why Kia chose to emphasize the EV9's towing capacity and third-row space over typical EV talking points like range and charging speed. No scripted promos—listener support keeps the show ad-free at buy me a coffee dot com slash fexingo.

#Kia #EV9 #MarketingFunnel #Awareness #Interest #Decision #Action #ElectricVehicles #TestDrive #ReferralProgram #OverTheAirUpdates #LoyaltyLoop #AutomotiveMarketing #Marketing #Business #BusinessStrategy #FexingoBusiness #BusinessPodcast

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Episode 118 of The Marketing Funnel Podcast examines how Liquid Death, the canned water brand valued at over $1.4 billion, constructed its entire marketing funnel around absurdist humor and anti-corporate branding. Lucas and Luna trace the funnel from awareness via viral social media stunts and the 'murder your thirst' tagline, through interest in the brand's irreverent content, to decision driven by their unique merchandise and subscription model, and finally to action in the form of customer advocacy and repeat purchases. Specific numbers: 42 million followers across platforms, a 20% conversion rate from trial to subscription, and a lifetime value of $180 per customer. The hosts also touch on the risks of such a polarizing approach, including potential audience fatigue.

#LiquidDeath #MarketingFunnel #AIDA #AbsurdistMarketing #ViralMarketing #BrandPersonality #WaterMarket #DirectToConsumer #AntiBranding #MikeCessario #SocialMediaStrategy #MerchandiseStrategy #SubscriptionModel #CustomerAdvocacy #HumorInMarketing #Marketing #FexingoBusiness #BusinessPodcast

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In Episode 117 of The Marketing Funnel Podcast, Lucas and Luna explore how community-led growth (CLG) is flipping the traditional AIDA funnel on its head. Instead of top-of-funnel ads driving awareness, communities like Figma’s design community and Notion’s user groups create organic pull from the bottom up. Lucas breaks down how Figma’s community of 4 million designers acts as both an acquisition engine and a retention moat, generating a 3x higher conversion rate for paid plans. Luna questions whether CLG works for every product category, and the hosts debate where this model fits in the decision and action stages. They also touch on the cost savings: Figma reportedly spends 40% less on customer acquisition than competitors. The episode closes with a reflection on how the marketer’s role shifts from broadcaster to community gardener. As always, the show remains ad-free, supported by listeners at buy me a coffee dot com slash fexingo.

#CommunityLedGrowth #MarketingFunnel #Figma #Notion #AIDA #Acquisition #Retention #WordOfMouth #SaaS #ProductLedGrowth #OrganicPull #CustomerAcquisitionCost #ConversionRate #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #TheMarketingFunnel

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When Rihanna launched Fenty Beauty in 2017, the beauty industry had a standard playbook: launch with 20 foundation shades, target one demographic, and spend heavily on magazine ads. Fenty did the opposite — 40 shades, an inclusive message, and a marketing funnel that made 'pro-filter' the core of every stage from awareness to action. Lucas and Luna walk through how Fenty turned a social mission into a business advantage, with specific numbers: the 40-shade launch, the 8-figure first-month sales, and how the brand's decision-stage conversion rate allegedly outperformed L'Oreal's. They examine whether Fenty's inclusion-first strategy still works in 2026, as the brand faces new competitors and a shifting beauty landscape.

#FentyBeauty #Rihanna #InclusiveMarketing #MarketingFunnel #AIDA #BeautyIndustry #BrandStrategy #SocialMission #LVMH #ProFilter #BeautyLaunch #CustomerLoyalty #MarketingCaseStudy #DiversityInMarketing #FentyEffect #MakeupIndustry #FexingoBusiness #BusinessPodcast

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In this episode of The Marketing Funnel Podcast, Lucas and Luna break down how Costco uses the classic AIDA funnel to drive over $250 billion in annual sales. They explore how the warehouse club's marketing strategy relies on membership fees as a pre-commitment device that aligns interest with action. Lucas explains the math behind the 2 percent markup cap and how it builds trust, while Luna points out how the treasure hunt experience converts foot traffic into impulse purchases. The episode also touches on how Costco's lack of traditional advertising actually strengthens its awareness stage through word-of-mouth and limited-time deals. By the end, you'll understand why Costco's marketing funnel is less about pushing products and more about creating a self-selecting community of loyal buyers. This is episode 115 of The Fexingo Business podcast network.

#Costco #MarketingFunnel #AIDA #MembershipModel #RetailStrategy #WarehouseClub #ImpulseBuying #WordOfMouth #CustomerLoyalty #BusinessModel #MarketingStrategy #RetailMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #ConsumerBehavior #BrandTrust #TreasureHunt

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In this episode of The Marketing Funnel Podcast, Lucas and Luna examine how Nike builds scarcity and community through its SNKRS app and limited-edition sneaker drops. They walk through the AIDA stages—Awareness, Interest, Decision, Action—and show how each drop acts as a miniature funnel. They discuss the role of exclusivity, the psychology of FOMO, and how Nike's digital strategy keeps customers engaged between drops. Specific examples include the Travis Scott collaboration and the 2024 Air Jordan 1 'Lost and Found' restock. The episode closes with a reflection on whether this model can work for smaller brands.

#Nike #SneakerDrops #SNKRSApp #MarketingFunnel #AIDA #Scarcity #FOMO #BrandCommunity #Exclusivity #DigitalMarketing #TravisScott #AirJordan #Marketing #Branding #ConsumerBehavior #FexingoBusiness #BusinessPodcast #MarketingStrategy

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In episode 113 of The Marketing Funnel Podcast, Lucas and Luna dissect how Taylor Swift's Eras Tour built one of the most effective marketing funnels in entertainment history — without traditional advertising. They break down the specific mechanics: how the Easter egg strategy creates awareness, how fan decoding drives interest, how Ticketmaster's Verified Fan system pushed urgency into the decision stage, and how loyalty programs and surprise drops keep fans in the action stage long after the concert ends. The hosts tie each step back to classic AIDA principles, showing how Swift turned a tour into a repeatable, fan-powered loop. Along the way, they touch on scarcity psychology, community-driven marketing, and why the Reputation era still matters for the funnel today.

#TaylorSwift #ErasTour #MarketingFunnel #AIDA #AwarenessStage #InterestStage #DecisionStage #ActionStage #EasterEggs #FanMarketing #Ticketmaster #VerifiedFan #ScarcityMarketing #LoyaltyLoop #ReputationEra #FexingoBusiness #BusinessPodcast #Marketing

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This episode unpacks how Salesforce built a marketing funnel that doesn't just track leads — it predicts them. Lucas and Luna walk through Salesforce's use of AI-driven lead scoring, the Einstein GPT rollout, and how their 'action stage' became a machine-learning model rather than a human decision. Specific numbers: how Salesforce claims a 34% increase in conversion rates from predictive scoring, and why their marketing funnel now treats the awareness stage as a data-collection engine. The hosts also discuss a controversial choice Salesforce made in 2025: removing email warm-up sequences entirely from their outbound playbook. If you've ever wondered how a $260 billion CRM company markets itself, this episode drills into one concrete mechanism — and why it might break the traditional AIDA model.

#Salesforce #MarketingFunnel #LeadScoring #EinsteinGPT #AIinMarketing #PredictiveAnalytics #CRMMarketing #ActionStage #AIDriven #B2BMarketing #ConversionRate #DataDriven #MarketingAutomation #FexingoBusiness #BusinessPodcast #MarketingPodcast #SalesTech #CustomerJourney

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In this episode, Lucas and Luna explore how OpenAI's ChatGPT used the classic AIDA marketing funnel to achieve unprecedented adoption — growing from zero to 100 million users in just two months. They break down each stage: how word-of-mouth and free access drove massive awareness, how viral demos and use-case videos built interest, how the freemium model made the decision stage frictionless, and how constant product iteration keeps users in the action stage. They also discuss what traditional marketers can learn from ChatGPT's approach: that a genuinely useful product can compress the funnel into a near-instant cycle. Along the way, they touch on the role of timing, network effects, and the challenge of sustaining growth once the novelty fades. A must-listen for anyone interested in modern marketing dynamics and the power of product-led growth.

#ChatGPT #OpenAI #AIDAMarketingFunnel #ProductLedGrowth #ViralMarketing #FreemiumModel #MarketingStrategy #AwarenessStage #InterestStage #DecisionStage #ActionStage #WordOfMouth #NetworkEffects #UserAdoption #BusinessPodcast #MarketingPodcast #FexingoBusiness #MarketingFunnelPodcast

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Lucas and Luna examine how Duolingo transformed its marketing funnel by gamifying every stage—from awareness through action. They break down Duolingo's retention-driven awareness loop, the freemium model that funnels free users into paid subscribers, and how the app's famously aggressive notifications and streaks convert interest into daily habit. The hosts also explore the risk: does gamification train users to chase points instead of learning? Using Duolingo's specific metrics—like 500 million downloads and a 2025 Super Bowl ad—they show how a marketing funnel powered by psychology, not paid media, keeps users coming back. A concrete case study in building a funnel where the product itself is the best marketing channel.

#Duolingo #Gamification #MarketingFunnel #Freemium #UserRetention #AwarenessLoop #BehavioralPsychology #LanguageLearning #AppMarketing #ViralLoop #ProductLedGrowth #Marketing #BusinessPodcast #FexingoBusiness #Business #Podcast #ConversionOptimization #ConsumerPsychology

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