The Marketing Funnel Podcast with Fexingo: Awareness, Interest, Decision, and Action Stages

In this episode, Lucas and Luna break down how Dollar Shave Club used a viral video, razor-sharp social media, and a subscription model to blow up the classic AIDA marketing funnel. They focus on the company's early days — from the now-famous 2012 launch video to its smart use of humor as a top-of-funnel magnet, then follow how the brand moved buyers from interest to action without traditional retail gatekeepers. Along the way they discuss the economics of subscriptions, the role of creative in a commodity category, and what happens when a startup scales past its own hype. If you've ever wondered whether a funny ad is enough to build a lasting brand, or how a tiny budget can outsmart a giant's TV spend, this one's for you. They also touch on the challenges of maintaining that edge after the acquisition, and what any marketer can steal from Dollar Shave Club's playbook.

#DollarShaveClub #MarketingFunnel #AIDA #ViralMarketing #SubscriptionBusiness #DirectToConsumer #DisruptiveMarketing #CreativeStrategy #BrandBuilding #SocialMediaAdvertising #StartupGrowth #DigitalMarketing #ConsumerGoods #BusinessStory #MarketingPodcast #FexingoBusiness #BusinessPodcast #MarketingLessons

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In this episode, Lucas and Luna dive into how Liquid Death, the canned water brand, turned a seemingly boring product into a marketing sensation. With a name like that, you'd expect edgy branding, but the real magic is in their funnel strategy. From awareness stunts that generate millions of views to community-driven engagement and a direct-to-consumer subscription model, Liquid Death has built a funnel that's as unconventional as its packaging. Lucas breaks down the specific tactics—like their viral social media campaigns, limited-edition art drops, and their 'murder your thirst' messaging—that move people from interest to action. Luna adds insight on how their commitment to sustainability and humor sets them apart in a crowded beverage market. If you've ever wondered how a brand can make canned water cool, this episode is for you. Plus, they discuss what other marketers can learn from Liquid Death's approach to building a loyal following. Tune in for a fresh perspective on the marketing funnel, one can at a time.

#LiquidDeath #CannedWater #MarketingFunnel #ViralMarketing #BrandBuilding #DirectToConsumer #SocialMediaMarketing #Sustainability #CreativeMarketing #BusinessPodcast #MarketingPodcast #FexingoBusiness #AwarenessStage #InterestStage #DecisionStage #ActionStage #PodcastEpisode #BrandStrategy

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In this episode, Lucas and Luna dig into how HubSpot built a marketing funnel that practices what it preaches. From the original inbound methodology to the flywheel model, they break down the specific stages—awareness, consideration, decision—and how HubSpot's content engine, free tools, and CRM-ecosystem lock-in turn curious visitors into loyal advocates. They explore the numbers behind HubSpot's growth: how the company went from a small agency blog to a public company with over 200,000 customers, and why its freemium strategy is a masterclass in funnel design. Along the way, they discuss the risks of relying too heavily on a single platform, the shift from traditional paid funnels to content-led demand generation, and what smaller businesses can learn from HubSpot's playbook. If you've ever wondered why HubSpot seems to be everywhere, this episode explains the mechanics behind the magic. Tune in for a sharp, practical look at marketing funnels in the age of software that sells itself.

#HubSpot #MarketingFunnel #InboundMarketing #Flywheel #Freemium #ContentMarketing #CRM #DemandGeneration #MarketingStrategy #B2BMarketing #SoftwareAsAService #SaaS #GrowthMarketing #CustomerAcquisition #CaseStudy #Business #FexingoBusiness #BusinessPodcast

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Liquid Death turned canned water into a $1.4 billion brand by flipping the marketing funnel upside down. Instead of leading with health and hydration, it leads with irreverence, metal aesthetics, and a mission to kill plastic. In this episode, Lucas and Luna break down how Liquid Death's awareness stage relies on shock value and humor, turning ads into shareable content that fuels organic growth. They explore the brand's 'Murder Your Thirst' positioning, its use of limited-edition drops to drive urgency, and how it converts curiosity into cult-like loyalty through a community-driven approach. Learn how Liquid Death's funnel doesn't just end at purchase—it turns customers into evangelists who create user-generated content, amplifying the brand's reach for free. If you've ever wondered how a product that's literally just water can generate such massive buzz, this episode reveals the strategy behind the seemingly absurd marketing. Tune in to understand why Liquid Death's funnel is a masterclass in breaking every rule—and winning.

#LiquidDeath #MarketingFunnel #CannedWater #BrandStrategy #ViralMarketing #ConsumerBrands #HumorInMarketing #CommunityBuilding #UserGeneratedContent #Sustainability #PackagingDesign #DirectToConsumer #BrandLoyalty #MarketingPodcast #BusinessPodcast #FexingoBusiness #FexingoPodcast #MarketingStrategy

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In this episode, Lucas and Luna unpack how Duolingo's streak feature transforms the marketing funnel into a daily habit loop. They trace the journey from awareness (those iconic green owl memes) to interest (streak notifications that pull you back) to decision (the premium tier upsell) and action (daily lessons that compound into brand loyalty). With specific numbers — like the 3 million paying subscribers and the 2025 brand refresh — they show why Duolingo's funnel doesn't end at a download but continues through every notification. They also compare it to classic retention models and discuss the risks of over-relying on one feature. If you've ever wondered how a language app gets people to open it 2,000 days in a row, this episode breaks down the mechanics.

#Duolingo #MarketingFunnel #AIDA #RetentionMarketing #HabitLoop #Freemium #Gamification #BrandLoyalty #MobileMarketing #SubscriptionBusiness #Marketing #BusinessPodcast #FexingoBusiness #Podcast #GrowthMarketing #UserEngagement #StreakFeature #LanguageLearning

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Liquid Death turned a commodity—water in a can—into a billion-dollar brand by flipping the marketing funnel upside down. In this episode, Lucas and Luna break down how the company skipped traditional awareness campaigns and instead used outrageous branding, viral social content, and community-led events to pull people from curiosity to purchase. They dig into specific numbers: the 500 million cans sold, the 2.7 million followers on TikTok, and the company's valuation of 1.4 billion dollars after its latest funding round. They also explore how Liquid Death applied classic AIDA stages in a non-linear way, where awareness comes from the product itself and decision is driven by social proof and scarcity. Along the way, they touch on the risks of relying on meme-driven marketing and how the brand is trying to build more durable loyalty. If you've ever wondered how a product that's just water can generate such intense brand devotion, this episode explains the mechanics behind the madness.

#LiquidDeath #CannedWater #MarketingFunnel #AIDA #ViralMarketing #BrandBuilding #SocialMediaStrategy #TikTokMarketing #ConsumerBrands #BeverageIndustry #MarketingStrategy #BusinessPodcast #FexingoBusiness #MarketingPodcast #BrandStrategy #DirectToConsumer #GrowthMarketing #ViralLoops

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In this episode, Lucas and Luna dive into Patagonia's Worn Wear program and how it flips the traditional marketing funnel on its head. Instead of pushing new products, Patagonia encourages customers to buy used gear, repair what they own, and trade in their old items. With repair centers, trade-in credits, and a thriving secondhand marketplace, Worn Wear is not just a sustainability initiative—it's a masterclass in customer loyalty and brand advocacy. Lucas breaks down the numbers: how trade-ins create a new entry point for budget-conscious customers, how repair services turn a one-time sale into a lifelong relationship, and how the program drives word-of-mouth that money can't buy. They also discuss the challenges, like supply constraints and the tension between selling new and used gear, and what other brands can learn from Patagonia's approach. Tune in for a fresh take on the funnel that prioritizes retention over acquisition.

#Patagonia #WornWear #MarketingFunnel #Sustainability #CircularEconomy #CustomerLoyalty #Secondhand #BrandAdvocacy #RetailStrategy #TradeIn #RepairProgram #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #MarketingPodcast #AwarenessInterestDecisionAction

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Why does a company with a quarter-million customers have zero sales cold-calling? This episode unpacks Atlassian's unique marketing funnel: how developer docs, a freemium model, and bottom-up adoption replaced traditional B2B sales. Lucas and Luna walk through the awareness-to-action stages, from a developer searching Stack Overflow to an IT department buying 500 seats. Plus, a look at how product-led growth changes the role of marketing—and why Atlassian's approach is harder to copy than it looks.

#Atlassian #Freemium #ProductLedGrowth #B2BMarketing #MarketingFunnel #AIDA #SaaS #DeveloperMarketing #BottomUpAdoption #MarketingStrategy #BusinessGrowth #FexingoBusiness #BusinessPodcast #MarketingPodcast #MarketingFunnelPodcast #NoSalesTeam #ViralLoops #EnterpriseMarketing

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Morning Brew went from a few hundred subscribers in 2016 to over 3 million in 2020, all without paid ads. This episode breaks down the referral-driven marketing funnel that turned every reader into a promoter. We explore how a daily newsletter used gamified sharing, strong brand voice, and a gradual transition to paid tiers to master the AIDA funnel. Perfect for marketers looking to build scalable audience growth with minimal spend.

#MorningBrew #MarketingFunnel #NewsletterMarketing #ReferralMarketing #ViralLoops #ContentMarketing #EmailMarketing #BusinessPodcast #FexingoBusiness #Awareness #Interest #Decision #Action #MediaStrategy #SubscriberGrowth #GrowthHacking #CaseStudy #AudienceBuilding

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In this episode, Lucas and Luna break down how a single-location taco shop in Austin used one viral TikTok video to build a full marketing funnel—from awareness to repeat purchase. Learn the specific tactics: how they turned viewers into customers, captured emails with a simple punch card, and used user-generated content to fuel word-of-mouth. Plus, the numbers: 500% increase in foot traffic and a 40% repeat customer rate within six months. A masterclass in hyperlocal, low-cost marketing.

#MarketingFunnel #TikTok #SmallBusiness #Austin #TacoShop #ViralMarketing #UserGeneratedContent #CustomerLoyalty #PunchCard #FootTraffic #BusinessPodcast #FexingoBusiness #Marketing #CaseStudy #Hyperlocal #SocialMedia #Referral #WordOfMouth

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