The Marketing Grind

Great content teams don't wait until January to figure out their strategy. In this episode, we explore why rushed content planning leads to mediocre results, and how early strategic planning helps teams create higher quality content that drives real business results.

Our discussion covers:

Whether you're a solo content creator or managing an enterprise content team, this episode offers practical insights on moving from reactive content creation to strategic content planning that gets results.

Most B2B marketers optimize for the 5% of buyers who are ready to purchase today. The uncomfortable truth? You're missing the 95% who will buy tomorrow. In this episode, we challenge the conventional demand generation playbook and explore why short-term conversion tactics are failing most B2B marketing teams.

Our discussion covers:

Whether you're struggling with attribution, fighting for long-term brand investment, or trying to justify your content strategy, this episode offers fresh perspective on how to think about B2B marketing effectiveness in 2025 and beyond.

Every marketer knows the grass looks greener on the other side of the fence. Startup marketers dream of enterprise resources while enterprise teams envy startup speed.

In this episode, Mack shares his raw first-month experience transitioning from a solo marketing role to a large enterprise team, discovering what's actually better - and what's just different - when you make the leap.

Our discussion covers:

Whether you're planning your own move to enterprise marketing or just curious about life on the other side, this episode offers an unfiltered look at what really changes when you go from running the whole show to being part of a bigger team.

Alright, let's talk about the "zero click revolution" that's been shaking up the B2B marketing world. In this episode, we dive deep into the power of zero click content and how it's flipping the script on traditional marketing tactics.

Inspired by Sparktoro's brilliant Amanda Natividad, who's been leading the charge on this new approach, we break down why zero click content is all about empathy and earning your audience's trust and influence, instead of just going for the hard sell.

We'll walk you through how to craft killer newsletters and LinkedIn posts that deliver massive value without the sleazy sales pitch. And we'll explore the big questions around zero click's staying power and what it means for the future of B2B marketing.

If you're ready to ditch the generic, one-size-fits-all marketing and start building real, meaningful relationships with your audience, then this episode is for you. Get ready to master the art of zero click content and thrive in this new era of empathetic, human-centric marketing.

In this episode, we'll cover:

In this episode, Mack and Gary dive deep into the crucial role marketing plays across the full B2B sales pipeline.

They challenge the common belief that the marketer's job starts and stops with the MQL, exploring how marketing can be a powerful force in driving opportunities and revenue.

Discover practical strategies to align marketing and sales, innovative ways to re-engage closed lost deals, and how marketing can arm sales teams with the insights they need to personalize outreach and close more deals.

Walk away with a fresh perspective on marketing's role in the B2B sales ecosystem and actionable ideas to unlock its full potential in your organization.

In this episode:

In this episode, Mack and Gary get real on empathy's unheralded role in B2B marketing. They break down the five stages of awareness - a framework for deeply understanding your customer's journey to create resonant campaigns that drive results. Get tactical tips on infusing empathy throughout your content, messaging, and positioning.

In the latest episode of The Marketing Grind, Gary and Mack tackle the critical first 90 days in a new marketing role and the nuances of launching a new client engagement. They share personal experiences and practical strategies for making an immediate impact, mastering new industries, and building early momentum.

Tune in for firsthand insights on transitioning into new roles and managing high expectations with both confidence and creativity.

Key Takeaways:

The Marketing Grind is back! In this comeback episode, Mack and Gary tackle the complexities of crafting authentic marketing copy in an AI-driven world. They share insights and strategies for communication that genuinely resonates with audiences, and explore personalizing brand voice across various channels. Listen in on this discussion on modern B2B marketing that truly connects and delivers.