The Marketing Hub

💡LinkedIn Strategy Tips. EP013 of "The Marketing Hub" with John Espirian

John Espirian  is our next guest on The Marketing Hub. He is “the relentlessly helpful LinkedIn nerd” and author of the book Content DNA. He leads the Espresso+ community on Linkedin.

On the this podcast we talk about-

⚡What a complete LinkedIn strategy is

⚡Connecting with your target audience

⚡Why commenting is important

⚡Joining groups on LinkedIn

⚡And much more…..

💡If you want to grow on LinkedIn this is a must listen for you.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #socialvideohq #marketing #videomarketing #linkedintips #linkedinmarketing

💡Tips on starting and growing your podcast.  EP012 "The Marketing Hub" with Megan Byrne

On this week’s Marketing Hub podcast we have seasoned podcaster, Megan Byrne of What’s Your Why podcast. Megan’s podcast has been going for over two years with episode listens in the 1000s.

⚡What’s Your Why is a great non business podcast, where Megan asks her guests this very revealing question. Definitely, one to check out.

On this podcast our topics include-

🎆As you begin podcasting, what you need to think about

🎆Growing your following, promoting your podcast

🎆Megan’s learnings

🎆Apps and hardware that we use – spoiler alert it’s more about the content

🎆How podcasts will evolve

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #socialvideohq

💡Exhibiting Tips & LinkedIn Growth Strategy. EP011 "The Marketing Hub" with The Exhibition Guy, Stephan Murtagh

He also has a large following on @LinkedIn, and we talk about his journey and strategy.

We had a great wide-ranging chat on a lot of topics including-

🎆 Practical and actionable tips for getting great return on your exhibition investment.

🎆 His journey on LinkedIn and his strategy for growth on the platform.

🎆 How social media and in particular LinkedIn, help build on and maintain our real-world relationships.

If you are exhibiting at events or want to grow on LinkedIn, this is a must listen for you.

#themarketinghub #socialvideohq #marketing #videomarketing #marketingtips #tiktokmarketing #tiktokforbusiness

💡Why your business should be on TikTok and tips for getting started. EP010 "The Marketing Hub" with video producer, Leah Barbour of Penny Productions  

I first came across Leah on TikTok, where she produces great content and has a large following.  

We have a wide ranging chat about content on social media including- 

⚡Her journey on Instagram and then TikTok. 

⚡Why businesses should be on TikTok. 

⚡To be effective and get a following, what do businesses need to do. 

⚡Types of content- what works and what doesn't.  If you are getting started on TikTok this is a must listen for you.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #socialvideohq #marketing #videomarketing #marketingtips #tiktokmarketing #tiktokforbusiness

There are literally billions of hacking attempts on WordPress websites every month. On this episode we discuss-

1. Why are small businesses targeted?

2. How to look for signs of hacking?

3. What are the immediate WordPress Website Security steps any website owner needs to take if they suspect that they have been hacked?

4. What are long-term WordPress Website Security steps?

We have WordPress expert Amit Wadhwa of Xava.ie to talk us through the threats that are there and how to dramatically improve your WordPress Website Security.

He also has an offer that is extended until the 31st of December-

10% OFF the Peace Of Mind website manage plans on Xava, using the “MarketingHub” code at checkout.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

Do you have a high bounce rate from your paid ads?

 Would you like to improve this? 

Marketing expert Pradeep Dabas, from Salt Marketing, is with us today. Giving some easy to implement advice on improving your website landing pages to increase your ROI. He talks about visual hierarchy, clarity of message and call to action. Check out my blog post on Social Video HQ for a transcript of this video and links and more information.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #socialvideohq #digitalmarketing #marketing #paidads #videomarketing #marketingtips

Writing content for marketing - 4 essential tips. EP 007 of "The Marketing Hub" series with guest, Stephen Flanagan from TalentAttract.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #socialvideohq

Do you have the right communications online to attract, inform and sell to customers on the buyer's journey?

Lissa McPhillips from DynamicMarketing.ie is back on #themarketinghub explaining The Buyer's Journey for B2B and B2C businesses, with some great analogies along the way.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #toptips  #socialvideohq

Would a fourfold increase in online sales interest you? Then this episode of The Marketing Hub is for you.  Manus Sheridan of Blue Digital explains what Google Shopping is and how it works. You can get free product listings and have your product appear at the top of google searches.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #toptips  #socialvideohq

On this episode of The Marketing Hub, we have marketing consultant Marc Thornton from DTA Marketing, talking about three, free marketing tools that are easy to implement.

The Marketing Hub series has experienced marketing professionals sharing their expertise, helping you to improve your marketing knowledge and grow your business. The host, Paul McDermott, owner of video agency, Social Video HQ is right there with you learning and hopefully demystifying marketing along the way.

#themarketinghub #toptips  #socialvideohq