Are you a Marketing leader working in the B2B SaaS / Tech space, and are keen to ramp up you Inbound Marketing / Acquisition performance? On today's episode, Alan Gleeson joins us on the show as one of the most recognised B2B SaaS Marketing Strategy Consultants in the UK, diving deep into the subject. 

Andrei and Alan will be discussing the importance of having a spot-on strategic direction to Digital Marketing in the SaaS space, Aligning Marketing & Sales, Marketing Tracking & setting the right KPI's - as well as tech stack favourites.

Alan is one of the most recognised B2B SaaS Marketing Consultants / CMO's in the UK, Founder of the Digital Marketing Consulting firm "Work With Agility".

Alan started his career in financial services, joining Barclays on their graduate programme. On completion he spent some time at Freeserve, then one of the poster boys for the ‘dot com’ boom. He joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing Director for the European subsidiary for a number of years.

In the recent years, Alan has worked for a number of leading SaaS startups, in a mix of full time and consultancy engagements, supporting their scale-up and / or helping them build strong Marketing departments in preparation for funding or acquisition. Some of the companies he has been working with include Endimo.com; Akroo; Xpenditure.com; Cognism or Kleevar.

Alan is based in London, is a patron member of the Irish International Business Network, and coaches at Ealing Trailfinders Rugby Club in his spare time.

He has an MBA from University of Oxford, and an MSc from University College Cork, Ireland.

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Alan:

https://www.linkedin.com/in/alangleeson/

https://www.workwithagility.com/blog/create-great-content

https://medium.com/@alangleeson/has-your-saas-startup-achieved-product-market-fit-fb708b3e0604

https://exposureninja.com/review-upgrade/

https://tomtunguz.com/most-frequent-mishire/

https://app.growthmentor.com/alan-gleeson

https://www.workwithagility.com/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

In this episode, Andrei Tiu and Laurie Nadeau will be looking at how to launch and scale a B2C Food & Beverage product - starting from Branding & Logistics, and going all the way into Marketing Tactics, and generating customer demand. Laurie will also share insights into "tricks" you might be able to make use of, to gain brand exposure in large retail chains, as well as how to use E-commerce, Social Media & Influencer Marketing to generate sales.

Laurie Nadeau is the owner of Smokin’ Mary - a popular US Smoked Bloody Mary Mix. And she may be all dolled up in her signature red-and-white polka-dot dresses, but don’t let the pinup girl persona fool you. Nadeau is a savvy, successful businesswoman, who has managed to grow Smokin' Mary from a small family business to a National (US) recognised brand.

She and her husband of 14 years, Marc, pour about 500 to 1,000 samples of the competition-winning concoction at the 45 or so food-and-beverage shows they attend each year, and have grown a large national distribution network

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Laurie:

Web: https://www.smokinmary.com/

Twitter: @SmokinMaryMix

Instagram: @SmokinMaryMix

Facebook: @SmokinMary

Pinterest: smokinmary.com

LinkedIn: https://www.linkedin.com/in/smokin-mary-8181b9128/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

Email at [email protected]

This week on The Marketing Innovation Podcast Show, we have invited Alex Mitchell, Founder of the charity KitUsOut, the co-founder and UK president of G20 Young Entrepreneurs Alliance, and Chair of The Institute of Directors in the UK. 

Being actively involved on a daily basis with a community of thousands of start-ups and scale-ups, Andrei and Alex are going to discuss marketing & businesses changes in the current economic space for both UK and international businesses - as well as the art of spotting opportunities that come with change. They will also be touching on the mental health subject, and issues that can always come into the equation in high-stress scenarios - and how to empathetically lead teams, applying a healthy leadership approach.

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Alex:

Website:  https://alexdemitchell.com/

Podcast: https://www.youtube.com/channel/UCrwWUg80N30nxfTFOAi-Tzg

KitUsOut: http://kitusout.org/

Institute of Directors: https://www.iod.com/

Twitter: https://twitter.com/AlexDEMitchell

LinkedIn: https://www.linkedin.com/in/alexdemitchell/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

Email at [email protected]

By working with a number of clients in the past years, Roland Gavrilescu and Andrei Tiu have seen that more and more businesses try to target the younger audience. In this episode, Roland Gavrilescu, advanced technology professional, and Andrei Tiu, founder of Marketiu, will be discussing Marketing to Millenials, what to do and how to use this strategy to target the best sub-groups for you while growing your business in a sustainable and a profitable way.

Roland is an advanced technologies professional, passionate of cutting edge technologies and disruption in the digital space. Some of the areas he has been specialising in include Voice Technology, Deep Learning (where he was also awarded a Facebook Scholarship) as well as robotics, AI and IoT.

▶️ Listen to the podcast on your favourite platform:

Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Roland: https://www.linkedin.com/in/roland-gavrilescu/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

Email at [email protected]

Today’s episode brings Ștefan Gergely for the second time on The Marketing Innovation Podcast Show. Ștefan and Andrei will be focusing on how Marketing channels and tactics can be changed post-COVID and how this might affect the traditional Marketing Mix, the traditional ways of advertising and so on. 

Ștefan is a partner in Under Development Office - a product-oriented development agency, focused on mobile technologies, web technologies, cutting-edge technologies, being one of the first companies in Europe to develop blockchain technologies as a service. Ștefan founded Aurus.io, a fintech company that built a 100% gold-backed cryptocurrency and ATA, the Romanian Association of Advanced Technologies as well as other tech startups where he works on Product and Growth

The latest venture he’s embarked on is Dime.ly, is a data platform that enables people to transparently monetise their data and very easily promote their businesses, even for free. 

Listen to the episode on your favourite platform:

▶️ Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

Connect with Ștefan:

Linkedin: https://www.linkedin.com/in/stefangergely/

Under Development Office: http://udevoffice.com

Aurus.io: http://aurus.io/

Dime.ly: http://dime.ly/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

Email at [email protected]

In today’s episode, Andrei Tiu and Taylor Ryan will tackle two relevant subjects for today’s market: marketing tactics and strategies, considering the changes in the market nowadays, bringing on the table Taylor's and Andrei’s experience.

Taylor is a 6x Start-up Founder, Growth Hacker and Keynote Speaker - as well as Marketing visiting lecturer for Copenhagen Business School. Originally from the US, now living in Copenhagen (Denmark), Taylor is a “Start-up Junkie” currently running and focusing on growing his core ventures: 

• Klint Marketing - a Denmark-based marketing strategy agency aiming to enable businesses to use Marketing technology to increase their online performance

Listen to the episode on your favourite platform:

•  Watch the episode on YouTube: https://bit.ly/The-Marketing-Innovation-Show-YouTube

Connect with Taylor:

Linkedin: https://www.linkedin.com/in/taylorryan/

Klint Agency: https://klintmarketing.com/

ArchitectureQuote: https://architecturequote.com/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Marketiu on Instagram: https://www.instagram.com/marketiuagency/

Email at [email protected]

On today’s episode, Andrei Tiu, alongside Tim Bond and Scott Pearson will be discussing Thought Leadership and Content Marketing in the context of B2B Marketing. Don’t miss out this strategic episode with lots of valuable insights from Tim and Scott.

Tim Bond is the Founder and CEO of Network Sunday and Techpros.io, with 25 years of experience in building international recruitment, outsourcing and Marketing Businesses. Scott Pearson is Head of Business Development for the same companies - Network Sunday and TechPros.io. With 6 years of experience working in client services and sales at eCommerce, data analytics and B2B marketing organisation, Scott’s focus is on building relationships with senior marketing professionals in IT, technology and services to bring awareness to Network Sunday’s fully managed Enterprise ABM Market Engagement Solutions.

TechPros.io is a media platform for senior businesses and technology professionals to share insights and learn from their peers on topics covering industry disruption, technology advancement and macro factors, such as regulation and pandemics.

Watch the episode on Youtube: https://youtu.be/x5BuARqI0aI

Listen to the episode on your favourite platform:

▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean

▶️ Spotify: https://bit.ly/The-Marketing-Innovation-Show-Spotify

▶️ Deezer: https://bit.ly/The-Marketing-Innovation-Show-Deezer

▶️ Stitcher: https://bit.ly/The-Marketing-Innovation-Show-Stitcher

▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox

▶️ Join Marketiu on Social Media:

Facebook: https://www.facebook.com/Marketiu/

Twitter: https://twitter.com/marketiuagency

Instagram: https://www.instagram.com/marketiuagency

LinkedIn: https://www.linkedin.com/company/Marketiu

▶️ Get in touch with Tim and Scott:

https://networksunday.com/

http://techpros.io/

https://bit.ly/Techpros-Thought-Leadership-Report

▶️ Connect with Andrei: https://www.linkedin.com/in/andreitiu/

✉️ Email at [email protected]

Since the market situation has recently changed, we could be in a situation in which we will have to approach our marketing and sales differently. In this episode, Andrei Tiu and Bart Dalton will be discussing about the marketing tactics that you can use to generate new clients. Based on Bart's insight and input, we will see how can we can match the two together and get the best out of the box that we invest and generate clients fast.

Bart Dalton is a Serial Entrepreneur with over 25 years of experience in the financial and business sectors, No. 1 Bestselling Author, host of the Grow, Sell and Retire Podcast, angel investor and an amazing guest for today. 

View video episode: https://youtu.be/WRxbu3A9Mlo

Get in touch with Bart:

BDC Website: https://bartdaltonconsulting.com/

Temple Row Management Website: https://templerow.com/

Twitter: https://twitter.com/GrowSellRetire

Youtube: https://www.youtube.com/channel/UCBhSWdxovOODxClKv3m29tQ

LinkedIn: https://www.linkedin.com/in/b-d-next-level-dalton-ii-8a42752/

Facebook: https://www.facebook.com/BartDaltonConsulting

Business sales: https://bartdaltonconsulting.com/the-assisted-purchase-book/

Better Selling: https://bartdaltonconsulting.com/grow-sell-and-retire-book/

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Email at [email protected] 

In this episode, Andrei Tiu and Roland Gavrilescu, Voice Specialist, will be discussing the importance of Voice SEO and what makes it unique from the classic SEO that we are all accustomed to.

By debating the new emerging trends and how people search for information nowadays, Andrei and Roland will be discussing on how Voice Technology is going to be the next big thing, knowing that one-third of mobile Google searches are made using Voice at the moment.

Roland is an advanced technologies professional, passionate of cutting edge technologies and disruption in the digital space. Some of the areas he has been specialising in include Voice Technology, Deep Learning (where he was also awarded a Facebook Scholarship) as well as robotics, AI and IoT.

View video episode: https://youtu.be/S2iPVRx1Juk

Connect with Roland: https://www.linkedin.com/in/roland-gavrilescu/.

Connect with Andrei:

Marketiu: https://marketiu.com / https://marketiu.ro 

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Email at [email protected] 

In this episode, Andrei Tiu and Mitch Ducker will be discussing Branding, Brand Strategy and how can Branding tactics help business owners and marketing people grow businesses sustainably. 

Mitch Duckler is the founder of the FullSurge Marketing Consulting & Branding Agency in Chicago, Illinois, as well as the author of the book entitled "The Indispensable Brand", launched in 2019.

With over 25 years of experience in Branding and Marketing Strategy, and having worked with a multitude of brands including big corporates, Mitch will be sharing his thoughts, as well as tips and tricks on how to use Branding in order to grow your business and gain a competitive advantage in 2020 and beyond.

Connect with Mitch:

Website: https://www.fullsurge.com/

Email: [email protected]

The Indispensable Brand - Book: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable-ebook/dp/B07NRV2MD6

Connect with Andrei:

Linkedin: https://www.linkedin.com/in/andreitiu/

Marketiu - Website: https://marketiu.com / https://marketiu.ro 

Marketiu on Linkedin: https://www.linkedin.com/company/marketiu

Marketiu on Twitter: https://twitter.com/marketiuagency

Email at [email protected]