COVID-19 has upended the world’s economy and forced marketers to focus more heavily on digital targeting efforts to reach their ideal audiences. In this environment, the power of email can make or break a company’s bottom line. Knowing the right way to execute campaigns and measure success along the way is critical. In this episode of The Why Behind The Buy, host Monique Ruiz talks email marketing best practices with Claritas’ Jeff Bickel and discusses email marketing wins with Mark King of Conversion Alliance and Bob Smolik of Tribune Publishing.

The Smart Marketer’s Guide to Optimizing ROI: http://www2.claritas.com/optimizeROI

Conversion Alliance: https://conversionalliance.com/

Tribune Publishing: www.tribpub.com

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Podcasts are one of the most popular media going, and advertisers want to be a part of it. But the challenges of targeting, measurement and attribution often hold marketers back. Host Monique Ruiz explores data from the Claritas Podcast Attribution whitepaper and discusses with experts how marketers can confidently jump into this growing media channel.

Podcast Attribution: Using Mixed Methodologies to Set the Stage for Future Success: https://www2.claritas.com/podcastmeasurement

The Podcast Listener: One Size Definitely Doesn’t Fit All: https://bit.ly/3dzkudV

Market Enginuity: https://marketenginuity.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

In the United States today, just over 42.5 million people, or 12 percent of the population, identify as black. It’s a trillion-dollar consumer market that is in many ways underserved. In this episode of The Why Behind The Buy, host Monique Ruiz discusses data from the Claritas 2020 African-American Market Report with multicultural marketing expert Ron Cohen, and talks with entrepreneur and business coach Tiyana Robinson about how marketers can effectively connect with African-American consumers.

2020 African-American Market Report: https://www2.claritas.com/2020AfricanAmericanMarket

How Social Media Influencers Helped Turn NYX And Becca Into Multimillion-Dollar Cosmetics Brands: https://www.forbes.com/sites/deborahweinswig/2017/05/15/how-social-media-influencers-helped-turn-nyx-and-becca-into-multimillion-dollar-cosmetics-brands/#6c6d614b7a44

The 2018 State of Women-Owned Businesses: https://about.americanexpress.com/files/doc_library/file/2018-state-of-women-owned-businesses-report.pdf

Follow Tiyana Robinson on Instagram: TiyanaRobinsonBeauty

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

With less than one year to go before the 2020 election, candidates for president and Congress are busy laying the groundwork for voter outreach, with advertising and marketing campaigns only increasing in intensity over the next 11 months. In this episode of The Why Behind The Buy, host Monique Ruiz talks with David Mesas, Claritas’ in-house expert on voter trends and demographics, about who is going to the polls, how often they go and why businesses should care.

Infographic – The Road to Election 2020: https://www2.claritas.com/Claritas_Voter_Series

Blog Post – An Inside Look at Hispanic Businesses: https://www.claritas.com/blog/blog-inside-look-hispanic-businesses

E-marketer Episode – Platforms’ Political Ad Positions: https://www.emarketer.com/content/podcast-major-social-platforms-take-stance-on-political-advertising?ecid=NL1001

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Identity graphs are becoming a key component of the marketing and technology stack for enterprise brand marketers. Yet many are still unfamiliar with this new technology and are looking for more information. In this episode of The Why Behind The Buy, host Monique Ruiz interviews Barney Marvin, an identity graph expert, who explains the ins, outs, benefits and limitations of identity graphs. Monique also talks with Paul Rossetti about how one of the nation’s largest mobile carriers, Metro by T-Mobile, used an identity graph solution to uncover previously unidentifiable leads.

Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do

Blog Post – Six Questions to Ask Before Choosing an Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

The future of the U.S. is multicultural, and has been trending that way for years. In fact, since 2010, 92 percent of the population growth in the U.S. has emanated from Hispanic, African-American and Asian population groups. In this episode of the Why Behind The Buy, Monique talks with multicultural marketing expert Cesar Melgoza about effective multicultural marketing. She also talks with Sonia Cisneros, manager of the Pacific Northwest region for Novamex, a food and drink distributor that is out front in marketing to multicultural consumers in the CPG space.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Connect with Novamex: https://novamex.com

Marketers have plenty of ways to assess the value of their marketing campaigns, and multi-touch attribution, or MTA, has traditionally been considered one of the most effective. Making MTA work best requires an identity graph running under the hood, but once you have an effective identity graph, you’ve opened the door to properly measuring the success of your omnichannel marketing. It’s a lot to keep straight, but Host Monique Ruiz takes you through it all with the help of James Heller, CEO of Wrapify, and Claritas identity graph expert Jeff Bickel.

In this episode of The Why Behind The Buy, Monique talks with Wrapify's Heller about measuring out-of-home (OOH) advertising conversion rates, as well as with Claritas' Bickel about how to make MTA work best for your business.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Blog Post – Can Your Identity Graph Do This?: https://www.claritas.com/blog/blog-can-your-identity-graph-do

Blog Post – Six Questions To Ask Before Choosing An Identity Graph Partner: https://www.claritas.com/blog/six-questions-ask-choosing-identity-graph-partner

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Advertise with Wrapify: https://www.wrapify.com/brands

Drive for Wrapify: https://www.wrapify.com/

Even in 2019, misconceptions about Hispanic-Americans are persistent and widely held, but marketers who get past the tired tropes and market to Latino consumers in an authentic way – aka the “pLatino Rule” of treating customers they way they wish to be treated while recognizing their culture of heritage – will be rewarded with an extremely loyal and fast-growing customer segment. Host Monique Ruiz talks with Hispanic marketing expert César Melgoza and Alex Garcia, Executive Vice President of Content and Business at Entravision Communications, about understanding the Hispanic market and how to reach them in an authentic way.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Learn why Hispanic American households are outspending white households: https://www.claritas.com/sites/default/files/2019-05/Claritas%20-%20Hispanic%20American%20Market%20Report%20Release%20_0.pdf

Download the Hispanic American Market Report: https://www.claritas.com/sites/default/files/2019-04/The%20Hispanic%20American%20Market%20Report_Final.pdf

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Visit Entravision: http://www.entravision.com/

Marketing to America’s fastest-growing population requires more than just running copy through Google Translate or swapping Anglo faces for Asian-American ones. But if marketers get it right, they will be able to tap into a population segment that has both high levels of household income and brand loyalty.

In this episode of The Why Behind The Buy, host Monique Martin talks with Geoscape founder César Melgoza and TDW+Co’s Serena Li about how to effectively market to Asian-Americans and budget to the capture their future growth.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Read our blog post about marketing to the Asian-Americans: https://www.claritas.com/blog/why-savvy-marketers-are-paying-attention-asian-american-market

Download the 2019 Asian-American Market Report: https://www2.claritas.com/l/306121/2019-02-20/595cy?_ga=2.268461873.1325828365.1553095375-2128174110.1553095375

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Visit TDW+Co: http://www.tdwandco.com/

Finance industry marketers need more than just a simple score to accurately predict or even understand their customers' financial behaviors. They need an actionable marketing solution that helps them sell smarter and win bigger without running afoul of consumer fair lending regulations. Segmentation can help.

In the third episode of The Why Behind The Buy, host Monique Martin talks with finance industry segmentation experts Reagan Vohs and Catherine Spisszak about segmentation solutions for financial institutions, including Claritas P$YCLE Premier.

Download more podcast episodes: https://soundcloud.com/claritas_finds_customers

Read our blog post on this episode and get the transcript: https://claritas.com/resource-center

Watch our webinar on Claritas P$YCLE Premier Financial Segmentation: https://www.youtube.com/watch?v=flsjMFAZIRY&t=9s

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0