Get ready to amplify your law firm's success with the Marketing Lawcast, your weekly dose of insights designed to supercharge your digital marketing strategy! Your host, Jennifer Goddard, a marketing powerhouse with a passion for law firms, is on a mission to guide you towards unparalleled achievement in estate planning, probate, and elder law. 

In our initial episodes, we’ll navigate the intricate web of social media strategies, search engine optimization, website design, and lead generation tactics. Expect to hear from top-notch industry experts and accomplished attorneys, as we shed light on law firm sales, client relationships, and lawyer well-being. Subscribe to our weekly episodes and let's conquer the legal marketing world together. Your quest for knowledge, success, and inspiration begins here. Tune in and let's launch this journey together!

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In this riveting podcast episode, (part three of a three-part series) we dive into the nitty-gritty of Google Local Service Ads, an effective tool that can significantly impact your estate planning or elder law firm's marketing strategy. We shed light on the ins and outs of the ad service, including the simplicity of its setup, potential lead acquisition cost savings, and the profound influence of Google's verified badge on building trust with potential clients. However, every rose has its thorn, and we won't shy away from discussing potential pitfalls, such as dealing with unqualified leads, managing overwhelming calls, and the criticality of potent Google reviews in leveraging your local service ads.

Is your firm striving to achieve lofty revenue targets with a leaner team, a more modest marketing budget, and less operational overhead? Let's take the journey together as we unveil the secrets of reverse-engineering your target revenue and stretching your marketing budget to its fullest potential through sales mastery. We'll guide you through recognizing the five telling signs that your sales skills might need some polishing. Borrowing insights from the world's best salespeople—financial advisors—we'll show you how to up your game. Furthermore, we'll provide you with an all-encompassing marketing checklist for a self-assessment that could significantly influence your firm's ability to harness the full potential of internet leads. Tune in for this knowledge-packed episode!
 
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Looking to stand out in the competitive online landscape and attract more clients to your law firm? In this episode, the second of a three-part series, we're bringing you the insider secrets to mastering search engine optimization (SEO) specifically tailored for estate planning and elder law attorneys. Join our host as we delve into the world of SEO and unveil the strategies that propelled our partner, Kyle Krull, to secure not one, but two first-page rankings on Google out of 2.3 million results!

Discover how to optimize your website, harness the potential of keywords, and skyrocket your online presence to drive organic traffic and elevate your practice to new heights. But that's not all! We'll also explore effective methods to maximize your online marketing ROI through targeted email campaigns, result-tracking techniques, and the game-changing potential of paid advertising platforms like Facebook Ads. Curious about pay-per-click marketing and its transformative impact on law firms? We've got you covered!

Tune in as we unpack these invaluable strategies and provide actionable insights that will revolutionize your ability to capture leads, drive traffic, and ultimately grow your practice. As a bonus, we're offering an exclusive worksheet featuring the top 100 keywords for estate planning and elder law, along with a handy checklist for optimizing your website onsite. Trust us—you won't want to miss this information-packed episode!

Don't let your law firm get lost in the sea of search results. Take charge of your online presence and leverage the power of SEO to become the go-to choice for estate planning and elder law clients. Join us now and unlock the secrets to success!

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Dive into the riveting world of digital marketing for estate planning and elder law attorneys in this three-part podcast series. We're demystifying the journey of redefining your law practice, starting from setting your growth goals to effectively tweaking your KPIs, and outlining a foolproof strategic plan.

In this series opener, we lay the groundwork, offering you an insider's perspective on the Growth Acceleration Model, and why your website conversion is crucial to your success. We present practical ways to pump up your average fee, multiply revenue, and strategically allocate a sufficient budget to reach your targets.

Expect to decode a treasure trove of resources across this series, including the top 100 essential keywords, a fail-safe on-page SEO checklist, a diagnosis worksheet to pinpoint your target revenue, and the ultimate online marketing manual. 

We don't shy away from tough conversations - like persuading attorneys to welcome a website makeover, and we provide actionable solutions to overcome these potential roadblocks. 

So, buckle up for this enlightening journey of transforming your law practice through digital marketing, without compromising your work-life harmony. Join us and redefine your path to success.

 Book your free Discovery Call with my team.