Let’s start by stating that our guest was recently inducted into the American Marketing Association Hall of Fame, held multiple C-level roles at head-turning brands like Facebook, HP, Visa and Pepsico, and graced several ranks of the Forbes Most Influential CMOs. We warned him that our podcast wasn’t going to make him famous. Then again, he IS already famous. Yet, despite all the accolades and measurable success, he may be one of the most chill and down to earth people in the business we met.
Antonio Lucio - a father to 5 daughters, brother to 3 sisters and a devoted son of a strong mother figure - shares how surrounded by strong and capable women taught him to listen at two levels and shaped him as leader. In all his roles, he was able to deliver business results while significantly increasing the representation of women and people of color across senior levels in the entire marketing ecosystem: clients, agencies and production houses. Today, he leads his company 5S aimed at advancing the marketing practice through marketing transformation and Diversity and Inclusion.
While Antonio’s resume with 40-year corporate experience may seem as a straight line up to the right, he opens up about both his ups and downs because he’s a firm believer of telling all the stories - the good, the bad and the ugly. Divorce. Losing his true north. Chronic depression. All led to some of the most difficult and also the most transformational times in his life. In our conversation, he emphasizes the importance of being candid about leadership. Sometimes you’re not having fun leading. Listen in for an insightful and at times vulnerable peek into the life of one of the greatest executives of our times.