The Marketing Matters Show

The Marketing Matters Show

By AdClicksBusinessMarketing
Download on the App Store

The Marketing Matters Show episodes

  • 06 - The Future of SEO: 2024 Trends Agencies Should Be Aware With Jim Hedger of Digital Always Media

    Dive into the world of SEO with expert Jim Hedger, Owner of Digital Always Media!

    Join us as we discuss major industry shifts, unveil common technical pitfalls, and explore strategies for always staying on top of breaking changes. We'll also delve into the impact of AI on SEO, the evolution of user behavior and content, and how to measure your success in the new SEO era.

    Whether you're a beginner or a pro, this episode is packed with tips to help you master SEO. So tune in for an episode filled with valuable insights.🎙️📈

    Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

    ____

    Other episodes you'll enjoy if you liked this episode:

    Data-Driven Marketing: The Importance & the Hurdles with Chip McGraw

    Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

    AI for Agency Efficiency + Exploring AI Ethics & Tools with Matt Rouse

    ___

    Connect with Jim | LinkedIn 

    Digital Always Media

    Webcology Podcast | Apple

    Webcology Podcast | Spotify

    Connect with Daniel

    —

    Follow AdClicks: Instagram | LinkedIn | Facebook | YouTube | TikTok | Twitter | Website
    Follow White Shark Media: Instagram | LinkedIn | Facebook | YouTube | Twitter | Website

    40 min
  • 05 - Data-Driven Marketing: The Importance & the Hurdles, With Chip McGraw (McGRAW)

    In this episode, we hosted Chip McGraw, Founder & CEO of McGRAW, a growth agency with a stellar track record. We talk about data-driven marketing strategies, exploring the importance of why data matters in today's marketing landscape. We tackle the challenges posed by excess data and explore the tools and strategies that enable efficient data collection and utilization.

    Whether you're comfortably seated at home, at work, or even on the go in your car, we invite you to join us in this episode dedicated entirely to the world of data. Tune in and enhance your understanding of data's pivotal role in modern marketing! 🎙️📈

    Check out the tools we mentioned in this episode:

    • Hubspot

    • CallRail

    • FireFly AI

    • AdClicks

    • Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

      ____

      Other episodes you'll enjoy if you liked this episode:

      Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

      AI for Agency Efficiency + Exploring AI Ethics & Tools with Matt Rouse

      ___

      Connect with Chip | LinkedIn 

      Connect with Chip | Instagram

      McGRAW

      Download the Enhance Your Data eBook by McGRAW 

      —

      Follow AdClicks: Instagram | LinkedIn | Facebook | YouTube | TikTok | Twitter | Website

      Follow White Shark Media: Instagram | LinkedIn | Facebook | YouTube | Twitter | Website

      Connect with Daniel: LinkedIn

      Connect with Francisco: LinkedIn

      42 min
    • 04 - AI for Agency Efficiency + Exploring AI Ethics & Best Tools | Matt Rouse of Hook Digital Marketing

      We hosted Matt Rouse, the Co-founder of Hook Digital Marketing Canada and a celebrated writer. This session covers how to use AI in digital marketing, specifically focusing on its potential to enhance efficiency and productivity within marketing agencies. We also explore ethical insights related to AI and the crucial role of transparency. As we conclude, we shared some of the best AI tools designed for marketing data, video production, podcast editing, and more.


      So, whether you're comfortably seated at home, at work, or even in your car, we invite you to join us in this episode full of AI talk.


      Check out the tools we mentioned in this episode:

      Descript

      RunwayML

      GetMunch

      Canva

      ChatGPT

      Akkio


      Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

      ____

      Other episodes you'll enjoy if you liked this episode:

      Secrets to Succeeding Amidst Uncertainty | With Jesse McCabe

      Digital Marketing Trends of 2023 | GA4, Threads, Google Ads, & More

      ___

      Connect with Matt

      Hook Digital Marketing Canada

      Matt’s Book: PEERtainment: The Golden Age Of Social Media Is Over Book

      —

      Follow AdClicks: Instagram | LinkedIn | Facebook | YouTube | TikTok | Twitter | Website

      Follow White Shark Media: Instagram | LinkedIn | Facebook | YouTube | Twitter | Website

      Connect with Daniel: LinkedIn

      Connect with Francisco: LinkedIn

      52 min
    • 03 - Latest Digital Marketing Trends of 2023 | Google Analytics 4, Threads, Google Ads, and More

      In this session, Daniel and Francisco dive into the most recent digital marketing news of the last few months. They go over what's new with Google Analytics 4 and discuss the exciting new social media platform, Threads. Plus, gain exclusive insights from Daniel's experience at Google's Agency Summit, where he shares more about Google Enhanced Conversion Ads for Leads. That's not all! Get expert tips for discovering the most effective distribution channels for advertising and much more.

      Take a seat and get ready to tune in to this information-packed episode you won't want to miss!

      ____

      Other episodes you'll enjoy if you liked this episode:

      Secrets to Succeeding Amidst Uncertainty | With Jesse McCabe


      Say hi! DM us on Instagram or Twitter and share your favorite moments from this episode - We want to hear from you!

      ____

      Follow AdClicks: Instagram | LinkedIn | Facebook | YouTube | TikTok | Twitter | Website

      Follow White Shark Media: Instagram | LinkedIn | Facebook | YouTube | Twitter | Website


      Connect with Daniel: LinkedIn


      Connect with Francisco: LinkedIn

      31 min
    • 02 - Optimizing The Future: Revealing UX, SEO, And AI Insights, With Joe Mure (JKB Solutions)

      Meet Joe Mure! The Vice President of JKB Solutions, a digital marketing agency that specializes in offering SEO services. 

      Daniel Alvarado and Francisco Lacayo, our hosts, join forces with Joe to discuss various topics that agency owners and SEO enthusiasts will find valuable and enjoyable. 

      They talk about essential aspects like finding the perfect balance between an appealing website design and SEO-driven content, exploring the future of SEO as AI technology advances and so much more. 

      Whether you're an agency owner or simply passionate about SEO, this episode is the right for you.

      Follow AdClicks 

      ⁠Instagram⁠ | ⁠Facebook ⁠| ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ | ⁠Website⁠

      Follow White Shark Media

      Instagram⁠⁠ | ⁠⁠Facebook⁠ ⁠| ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠TikTok⁠⁠ |⁠⁠ Website⁠⁠

      Follow JKB Solutions

      Website⁠⁠⁠⁠⁠⁠ | ⁠Instagram
      ⁠


      31 min
    • 01 - Marketing Unmasked: Secrets to Succeeding Amidst Uncertainty, With Jesse McCabe (Solid Digital)

      We're excited to have Jesse McCabe, the CEO of Solid Digital, as our guest speaker. 

      Jesse is genuinely passionate about empowering brands to reach their fullest potential. Since establishing Solid Digital back in 2006, he has guided countless companies in transforming their visions into reality.

      During this episode, Our hosts Daniel Alvarado and Francisco Lacayo, team up with Jesse to tackle pressing questions that every marketing leader encounters when faced with uncertainty

      They explore how leaders can effectively motivate and engage their teams to achieve outstanding results during challenging times and they also delve into the impact of technology, specifically Artificial Intelligence (AI) on the marketing industry and team dynamics.

      ------------------------------------------------------------------------------------------------------------
      Follow AdClicks

      Instagram | Facebook | LinkedIn | Twitter | YouTube | TikTok | Website

      Follow White Shark Media

      Instagram⁠ | ⁠Facebook ⁠| ⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠YouTube⁠ | ⁠TikTok⁠ |⁠ Website⁠


      Follow Solid Digital

      ⁠Instagram⁠⁠ | ⁠⁠Facebook⁠ ⁠| ⁠⁠LinkedIn⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Website⁠⁠


      32 min

    About The Marketing Matters Show

    From the publisher's feed

    The Marketing Matters Show is your ultimate source for digital marketing insights and business advice, hosted by industry experts Daniel Alvarado and Francisco Lacayo. With a decade of experience in the field, they share their knowledge and invite guest speakers to discuss their own experiences in the industry.