The Marketing Medic

In this episode of The Marketing Medic Podcast, Anthony Clarke breaks down three restaurant headlines and the marketing lessons operators can apply immediately.

1) Starbucks: Why licensed locations (airports, hospitals, etc.) can create inconsistent customer experiences, and how Starbucks is using a new performance system to evaluate, rank, and improve stores to create a more consistent brand experience.

2) Jack in the Box: A smart 75th anniversary promotion using mini sliders plus app-based rewards incentives to drive engagement and repeat visits, plus how smaller restaurants can run similar campaigns without massive budgets.

3) Taco Bell: A textbook example of audience engagement plus first-party data, letting rewards members vote on a limited-time menu item, turning customers into participants and strengthening brand loyalty.

If you’re a restaurant owner, don’t just watch the big brands. Extract the lesson and implement it fast.

In this solo episode, Anthony Clarke shares an update on where the podcast is headed,adding a new layer of restaurant news, broken down through a digital marketing lens, so operators can pull real lessons from what’s happening in the industry. He also talks about potentially adjusting the show name so it better matches what the podcast is becoming.

Then we jump into three headlines:

• AI in restaurants: why owners don’t want “one more dashboard,” and what a survey revealed about where AI is actually valued (labor + scheduling vs dashboards).
• Loyalty + first-party data: what Zaxby’s is doing and why every restaurant should be building customer data to market smarter (and rely less on Meta/Google over time).
• Shareables + menu strategy: Little Caesars’ shareable move and the bigger takeaway, your menu items are marketing assets, not just food.

On this episode of The Marketing Medic Podcast, Anthony Clarke sits down with Cassidy Jones, Founder & CEO of LOL Burger Bar in Atlanta, to break down how she built a brand designed for scale before having dozens of locations. Cassidy shares her path from project management and a hookah lounge concept to buying a burger spot, pivoting the entire brand for scalability, and creating a marketing engine powered by intentional branding, packaging, and collaborations (including a major SpongeBob anniversary activation and an artist collab that shows how culture + food can drive demand).

They also talk operations and growth: fresh, cooked-to-order burgers with premium ingredients, how the food truck acts as the brand’s “arms and legs,” why catering is a major revenue play, and the long-term vision behind LOL’s franchising model (including a larger concept with a full bar). Plus Cassidy explains what LOL really stands for: “Live Out Loud.”

Follow & find LOL Burger Bar: @LOLBurgerBar (TikTok: lolburgerbaratl) | lolburgerbar.com | Download the LOL Burger Bar app.

On this episode of The Marketing Medic Podcast, Anthony Clark sits down with Chris Minadakis, founder of DaVinci Gelato Miami, to unpack how a Greek-born, New York–hustle background turned into one of Lincoln Road’s most eye-catching dessert experiences. Chris shares why he built DaVinci around in-house made gelato and a mission that started at home: finding a frozen treat his family could enjoy without the usual “ice cream bloat.” That search led him to grass-fed A2/A2 milk, cleaner ingredients like organic cane sugar and agave, and even new flavors made with buffalo milk for extra creaminess and protein.

You’ll also hear how DaVinci’s bold yellow storefront, kid-friendly display design, and “walkable” menu (gelato, gelato-filled donuts, crepes, waffle cones, mini waffles, sorbets, and sugar-free options) helped it take off—even before heavy marketing. Chris closes with real operator advice on costs, timing, strategy, quality, and service, plus what’s next: more locations and franchising.

📍 Visit: 645 Lincoln Road, Miami Beach
📲 Instagram: @DavinciGelatoMiami

In this guest episode of The Marketing Medic Podcast, Anthony Clark sits down with Zach Buccolo, the owner of Ital Bowls in Stuart, FL, to break down what it really takes to build a lifestyle brand with staying power. Zach shares how “Ital” (inspired by island + reggae culture) became the foundation of his clean-food mission, why he chose a food truck as the lowest-investment path, and how consistency more than hype creates longevity. He also shares an unexpected COVID success story (yes, really), plus the mindset shifts that helped him push through the hardest seasons and keep evolving into 2026.

Connect with Zach / Ital Bowls:
IG: @italbowls | @zachbucolo | @vitalsurfretreats

In this Q&A episode of The Marketing Medic, Anthony Clarke answers three real questions restaurant owners are asking right now: how to market your restaurant when you don’t have time to be on social media every day, whether you should prioritize new customer acquisition or reactivating existing guests, and what to do this month if you want more traffic fast. Anthony breaks down practical ways to schedule content, empower your team to create in-store videos, and why the real “fast traffic” play is building and using third-party customer data: emails, phone numbers, and purchase behavior to drive repeat visits with email/SMS and targeted offers.

In this Q&A episode of The Marketing Medic, Anthony Clarke breaks down what’s working right now for restaurant marketing on social media: whether you should post polished “pro” content or raw iPhone videos, how often to post without worrying about “burnout,” and what to fix first when your marketing feels all over the place. You’ll learn why the algorithm rewards content quality (not follower count), why testing formats matters, and how choosing one primary platform can create faster momentum plus a reminder to thrive (not just survive) as marketing evolves with AI.

Restaurant owners wrote in with real marketing problems. Low engagement, slow days, influencer confusion, and unclear results. In this episode, Anthony breaks down what’s actually working right now, what’s a waste of time, and how to market with intention instead of guesswork.

On this episode of The Marketing Medic Podcast, we sit down with Eddie Esteves, Founder of Don Eddie’s Kitchen a Latin-Cuban concept in Delray Beach. Eddie shares his journey from Miami to Manhattan to the Bahamas, decades of restaurant leadership, and what finally pushed him to launch his own business—starting as a food truck in March 2025. In this conversation, we cover:

• How living in Puerto Rico and Venezuela shaped his worldview
• What he learned from New York’s restaurant scene
• Why he treats every ingredient with “love and honor” (including his house mustard + cured/smoked ham)
• The biggest differences between corporate restaurants and owning a food truck
• Scaling plans: growing sales, catering, paella parties, and the path to brick & mortar

Find Don Eddie’s Kitchen (Delray Beach): 📍 801 NE 6th Ave, Delray Beach, FL 🗓️ Open Tuesday–Saturday (currently closed Sunday & Monday)

Welcome to our first ever Q&A episode! Anthony is answering restaurant marketing questions with insight, strategy and guidance. Be sure to send your questions in to be featured on the next Q&A episode. Peace, blessings, cheers!