On this episode of the You Own The Experience podcast, Robert Mann and Lauren B. Jones sit down to discuss current events in the Staffing Industry and later in the episode are joined by Kelli Schutrop, Director of Sales and Marketing at Parqa, a digital marketing agency that specializes in helping staffing and recruiting firms grow their brands.

Here Mann, Jones, and Schutrop discuss a number of common pain points currently being felt by the industry, and how many can be solved through marketing and storytelling. From focusing your firm’s brand, through capitalizing on technology, to attracting and retaining the best in-house team, it might be surprised how much of an impact good storytelling can have, and how far the tentacles of marketing reach.

The trio also chats about:

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This episode is brought to you by Mindscope.