On this episode, we explore the world of Content Marketing. 

• How to build a content plan & calendar

• Where and how do we start creating content?

• What is the role of a content marketer?   

• What kind of a copy should we write?   

• And some email marketing tips

My guest is Stewart Hillhouse, the head of content at Mutiny. Stewart writes about growth & content marketing also on LinkedIn and on his website. He is the host Top Of Mind podcast where he speaks with marketers & creatives.

Building your personal brand on social media.

How we communicate ourselves, our jobs, experiences to the world makes our brand. With our personal brand, we establish an image, impression, and position.

I am meeting with Ella Orr. Ella is the owner of Much More Social. She is an expert on social media and personal branding.

She delivers 1-1 and group training as well as consultancy on how to create a personal brand to attract your ideal clients, as well as effective social media strategy and content creation especially for LinkedIn and Instagram. Ella delivers webinars to memberships and has been a guest on several podcasts and live stream interviews.

In this show, we discuss:

· Personal branding: How to start? Where to start?

· How to find your voice

· How to build a thought leadership

· How to reach out to the right audience organically

· The misconceptions about social media

To reach Ella Orr:

https://www.linkedin.com/in/ella-orr/">https://www.linkedin.com/in/ella-orr/

https://muchmoresocial.co.uk/">https://muchmoresocial.co.uk/

https://www.instagram.com/muchmoresocial">https://www.instagram.com/muchmoresocial

https://twitter.com/muchmoresocial">https://twitter.com/muchmoresocial

Why is brand data important? How can we decide which data are critical for us? How should we interpret the collected data & inform better marketing decisions? We discuss the topic with Clay Ostrom. Clay is a brand strategist. He is the founder of Map&Fire, a Los Angeles based brand and marketing consultancy.

https://mapandfire.com/

What's the success formula of emerging-market multinationals? Our discussion is based on the award winning book 'The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands'

Professor Ayşegül Özsomer Tunalı is one of the world’s foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.

Want to improve results from your ads? Looking for ad strategies you can implement today?  I interview Alexander Ferenczi, Founder & Chief Problem Solver of Advocaczi. Advocaczi is a digital advertising agency specialized in driving revenue via paid-media. We talk about paid social and explore techniques that you can use to increase conversions.

Alexander is experienced in managing all stages of campaigns. Including organic content strategy, paid media, community management, and strategic storytelling, content development.

With Zineb Layachi, we look back on 2021 and share our predictions for Marketing in 2022.

Zineb is the founder of Raise the Runway and co-founder of PitchSLAP. She is an active player in the startup ecosystem as a marketing strategy consultant and mentor to early-stage startups.

Recent picks & recommendations from the show:

Book (Zineb): SuperFans by Pat Flynn

Book (Itir): How Brands Grow by Byron Sharp

Book (Itir) : Better Simpler Strategy by Felix Oberholzer-Gee

Podcast (Zineb): Excellent Rider by Melanie Boucarut

Podcast (Itir): Socia Media Marketing Talk Show by Michael Stelzner

Ad: Icelandverse

Small and medium businesses (SMEs) are vulnerable to economic downturns. What actions they can take to navigate the crisis. What marketing strategies they can apply during these times.

Professor Ayşegül Özsomer Tunalı is one of the world’s foremost thinkers on marketing and brand building. She has over 20 years of experience in research, consulting and teaching in the US and Turkey. She has many publications in global marketing journals and her papers received several awards, including the American Marketing Association Gerald E. Hills Best Paper Award in 2011, for the 10 year impact made to research entrepreneurial marketing.

She is the co-author of the book: The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands.

Markalar hangi araştırma yöntemlerini kullanmalı?

Etnografik araştırma nedir?

İnsan odaklı araştırma neden önemli?

Algoritmalar insanı anlamaya yeter mi?

Habitus Research kurucu ortağı Dr. Aybil Göker ile bu konuları değerlendiriyoruz.

We talk about website development and podcast processes with Jesus McDonald, the founder & CEO of JRM Web Marketing. JRM Web Marketing provides website solutions for B2B SaaS companies. Jesus is also the host of Mastering B2B Marketing Podcast.

A few questions that we've explored on this episode are:

When is it a good time for a B2B company to outsource web development?

How does a winning website look like?

How can we do a website audit?

What does his podcast process look like?

Bu bölüm konuğum Egemen Özcan. Egemen 20 senedir etkinlik yönetimi, deneyim tasarımı ve deneyim pazarlaması üzerine çalışıyor.  5 sene önce HeyMo ®️ The Experience Design Company şirketini kurdu ve şirketine  Omnicom Experiential Group & TBWA Group ortak oldu. Ekibiyle beraber hem yerli hem yabancı birçok etkinliği yönetiyor.

Egemen ile konuştuğumuz konular: Pandemi ve dijitalleşme ile deneyim & etkinlik pazarlaması nereye evriliyor? Fiziksel etkinliklerin geleceği ne olacak? AR/VR (Sanal & Artttırılmış Gerçeklik) trendlerinin deneyim pazarlamasına etkisi.