We’ve all been there—celebrating sky-high impressions, obsessing over click-through rates, and chasing social followers like our KPIs depend on it. But what if the metrics we love… aren’t actually helping us grow? In this episode of Tiff Talks Tech, Tiffany breaks down the marketing metrics that look good on a dashboard but don’t move the needle. From vanity vs. value to the three most overrated KPIs in multifamily marketing, we’re cutting through the fluff and getting real about what actually drives results. You’ll learn:

• Why we get hooked on feel-good numbers
• The dangerous disconnect between marketing dashboards and real business impact
• Smarter, more strategic metrics to track instead
• How to help your team refocus on what truly matters

If you’ve ever sat in a meeting full of high-fives over data that doesn’t convert, this one’s for you.