The Marketing Minute with EDGE Marketing

Someone lands on your website. They've got a problem, and they’re looking for a solution.

But in five seconds, they can't figure out what you do, who you help, or why you're different from everyone else saying "quality service" and "trusted partner."

So they leave, and they call your competitor.

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with Greg Helferich, a fractional executive, certified StoryBrand guide, and founder of Pathfinder Sales Systems, to break down the StoryBrand framework for small business owners. This episode will help you clarify your message so customers actually listen, trust, and take action.

What we cover in this episode:

• Why smart, experienced business owners still can't explain what they do
• Why your customer is the hero and the Hero's Journey framework
• The "inside the jar" problem: why being close to your business makes your message worse
• The 5-sentence soundbite exercise
• How to find the real problem your customer wants solved
• The StoryBrand one-liner formula (and how to build yours from scratch)
• Where to use your message once you have it

Timestamps:

00:00 Kicking it off

03:00 Why you struggle with messaging

07:17 What is StoryBrand?

18:43 Identifying your customers' problem

24:33 Answer these 5 questions

31:20 Use your message here

33:10 Start here

36:26 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Greg Helferich on LinkedIn or through his website:

https://pathfindersales.ca/

#StoryBrand #BrandMessaging #ContentMarketing

You've got a great business. You do the work, and you treat your customers right. But when someone nearby grabs their phone and searches for what you offer… you're nowhere to be found.

It’s not because your business isn't good; it’s because Google (and now ChatGPT) doesn't know you exist. And if you don't show up online, it's like you don't exist at all.

In this episode of the Marketing Minute Podcast, we break down local SEO with the practical steps every small business owner needs to show up when nearby customers are actively searching and ready to buy.

What You'll Learn in This Episode:

• What local SEO actually is and how it's different from regular SEO
• How to claim and optimize your Google Business Profile (it's free)
• How to optimize your website for local search without keyword stuffing
• How AI search (ChatGPT, Google AI Overviews) is changing the game, and how to show up there too
• How to track your results
• Why local SEO is a marathon, not a sprint

Timestamps:

00:00 Kicking it off

01:35 Local Intent

04:43 Local SEO + Tips

13:37 AI is Changing Search

19:19 Is It Working?

22:50 Wrapping It Up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#LocalSEO #SearchEngineOptimization #GoogleBusinessProfile

You're posting consistently. The content looks good. You're showing up. But the reach is flatlining, the likes are from people who already know you, and new leads? Nowhere.

The hard truth is that it's not a content problem; it's a pay-to-play problem. Social platforms are for-profit businesses. And if you're not putting any budget behind your posts, the algorithm is working against you.

In this August episode of the Marketing Minute Podcast, we break down paid social advertising for small businesses, with a practical framework you can actually use, even if you've never spent a dollar on ads before.

What we cover in this episode:

• Why organic reach alone isn't enough
• Boosting a post vs. running a paid ad campaign. What's the difference and when to use each
• Which platform to start on
• How much to budget
• The Problem → Solution → Action formula for ads that actually convert

Timestamps:

00:00 Kicking it off

05:04 Boosted posts vs Paid ads

06:58 How paid social ads work

10:23 Which social media platform?

13:04 Advertising budget & targeting

16:41 Social ad content

22:24 Are your ads working?

25:03 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#PaidSocialAds #FacebookAds #SocialMediaAdvertising

When someone is thinking about hiring you, they don’t start by calling.

They Google you. They check your website. And most of the time, they check your LinkedIn.

If they find nothing, or what they do find feels generic, they may hesitate to want to do business with you. They’ll ask themselves: “Can I trust this person?”

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Andrew Rocha (Community Partnership Manager at ATB) to discuss personal branding for real business owners. We’ve got some practical steps to build trust, attract the right clients, and grow your business without it taking over your life.

What we cover in this episode:

• What a personal brand actually is and why you already have one
• How personal branding turns into real revenue 
• What to do if you hate being on camera
• How to connect personal branding to business goals

Timestamps:

00:00 Kicking it off

04:35 Do you need a personal brand?

10:10 Brands that build a customer base

14:09 How to build a personal brand

19:06 Content topics

24:07 Promoting yourself

31:03 The investment

37:32 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Connect with Andrew Rocha:

LinkedIn: https://www.linkedin.com/in/andrew-rocha/ 

#PersonalBranding #BusinessDevelopment ##BrandStrategy

You’ve already invested in the hardest part of marketing: getting people to raise their hands.

Past clients, quote requests, and warm inquiries are a goldmine sitting in your CRM or an old spreadsheet… and most businesses never use it.

In this episode of the Marketing Minute Podcast, we break down a simple, non-salesy way to reactivate old contacts and turn them back into real conversations without spammy tactics or awkward cold outreach.

What we cover in this episode:

• Why reactivating past clients is faster, cheaper, and easier than chasing strangers
• Step-by-step: how to consolidate, clean, and segment your old lists
• What to say in your first email (hint: it’s a re-introduction, not a pitch)
• How to create a nurture sequence that’s helpful, human, and relevant
• What to offer instead of discounts

Timestamps:

00:00 Kicking it off

01:22 I have an email list. Now what?

05:48 Do this before your first email goes out

09:16 What to say

13:29 A series of emails

20:37 Track your success

24:00 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#EmailMarketing #LeadGeneration #ClientReactivation

Someone visits your website, checks you out… and leaves. No call. No quote request.

Does that mean they weren’t a good lead? Not necessarily. They just might not be ready to buy today.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Mark DeWit (EasyLeads CRM’s Success Manager) to break down how to capture and follow up with “not-yet-ready” website visitors so you can stay top-of-mind until they’re ready to take the next step.

What we cover in this episode: 

• Why “buy now” isn’t enough
• Primary vs. secondary calls to action (and why most websites are missing one) 
• High-performing secondary CTA ideas 
• How to deliver lead magnets instantly without being pushy 
• What your follow-up after they sign up should actually do (build trust) 

Timestamps:

00:00 Kicking it off

05:09 The different Calls to Action

07:18 Offer them value

10:17 What you can offer

15:27 After they sign up

17:47 Tracking success

22:17 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

Easyleads CRM can be found at easyleads.ai

#CalltoAction #LeadGeneration #WebsiteConversion

You already know your business needs video. But between worrying about quality, not having the right gear, and not knowing what to even make, most business owners never actually hit record.

In this episode of the Marketing Minute Podcast, host Mark DeWit sits down with Stuart Reece—photographer, videographer, and longtime EDGE collaborator—to give you the practical advice you need to finally get started using video to market your business.

What we cover in this episode:

• Why video is dominating marketing (and why it's only getting bigger)
• The first videos every business should make
• 4 simple tips for shooting better video on your phone right now
• When to DIY your videos vs. when to hire a professional

Find us at edgemarketing.ca

Find Stuart Reese at stuartreece.ca 

LinkedIn | Instagram

Timestamps:

00:00 Kicking it off

03:36 Video is growing in marketing

05:06 Videos businesses should create

12:10 Film it yourself or with a professional?

14:51 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

#VideoMarketing #ContentCreation #VideoTips

AI is turning online marketing on its head. Customers are starting to search differently: less Googling, more asking ChatGPT, Gemini, Perplexity, and AI Overviews for recommendations and answers.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with EDGE’s SEO expert Haytham Mahir to break down what’s happening and what small businesses should do next.

What you’ll learn in this episode:

• What AI Optimization (AIO) really means
• Why you shouldn’t throw out SEO
• The #1 way to improve AI visibility

AI search is growing fast, but you don’t need to panic. You need the right foundation, and a few smart updates that help AI understand (and recommend) your business.

Timestamps:

00:00 Episode intro

03:13 How customers find your business has changed

08:36 Zero Click Search: Myth or Reality?

10:01 Should you shift from SEO to AIO

11:32 Appear on AI search results

19:19 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#AIO #AISearch #SEO

If you’ve ever caught yourself thinking “Do I even need a website anymore?”, you’re not alone.

In this episode of the Marketing Minute Podcast, host Peter DeWit sits down with Jason Neil, EDGE’s web developer, to break down what a website actually needs to do today—beyond “looking nice.”

A modern website is your main online foundation; it’s the place your ads, social media, Google Business Profile, and referrals all funnel potential customers to before they ever call, visit, or buy.

In this episode, we cover:

• Why your website is still your #1 digital asset 
• The difference between a pretty website and a website that converts leads
• Website must-haves
• How SEO and AI search are changing website structure
• How often you should refresh your site (design + content + functionality)
• DIY builders vs custom website

If your website hasn’t been updated in years or it looks fine but doesn’t bring in leads, this podcast will help you understand exactly what to fix.

Timestamps:

00:00 Episode intro

05:05 Websites that convert

08:13 Website trends

10:10 Mobile responsive websites

12:47 Your website needs this functionality

20:45 A website's lifespan

25:48 DIY vs Custom Built Websites

32:07 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#newwebsite #websitedesign #businessmarketing

In this episode of the Marketing Minute Podcast, Peter DeWit sits down with our graphic designer, Peter Luong, to unpack what branding really means and why consistency is the secret behind professional‑looking businesses that stand out and earn trust.

Too many small businesses think branding ends with a logo file. But mismatched colours, DIY designs, and off‑brand visuals quietly cost you credibility. Peter and Peter break down the practical side of branding so you can finally get it right—without wasting money or confusing your audience.

In this episode, you’ll learn:

• What makes a logo actually work for small businesses
• How to keep your brand consistent across signs, trucks, websites, and socials
• Why simplicity, memorability, and flexibility matter more than flashiness
• How to know when it’s time to refresh your logo (and how to do it right)
• The process EDGE uses to design strategic, scalable brand identities
• Real‑world examples of successful rebrands that built customer trust

Whether you’re launching a new business, rebranding after growth, or tired of your nephew‑designed logo, this episode will help you build a brand that looks professional, works everywhere—and works for you.

Timestamps:

00:00 Kicking off the episode

02:00 Brand Problems: ignoring it & inconsistency

07:25 What makes a logo work

12:05 Making an investment at the beginning will pay off in the long run

15:41 The branding process

27:34 Where your logo goes

32:39 A branding highlight

35:04 Brand refresh & first steps to new branding

37:39 Wrapping it up

About the Show:

Marketing Minute delivers practical marketing advice for small business owners who want real results that work for them. Each podcast episode features actionable strategies you can implement immediately.

Find us at edgemarketing.ca

#Branding #LogoDesign #Rebrand