Steve & Garrison discuss what it means to connect with consumers in and what methodologies can and should be used to bolster your communication. Connecting with consumers provides your brand with an invaluable resource for information you can use to continually optimize everything from your products to your message.

 

Steve & Garrison discuss developing the visual identity for brands. Beyond just the logo, how do you want consumers to feel when they see and visually interact with your brand?

 

Steve & Garrison are joined by Davis Advertising Director of Web & Application Development Chris Corbett to discuss the current evolution of the digital user experience and what it means for marketing, advertising, web and application design.

 

Steve & Garrison discuss strategies to help businesses market through a crisis—specifically the COVID-19 pandemic. Communication is crucial! Companies should communicate more, not less, and use the opportunities that have arisen to get their brand out there and in front of more potential consumers.

 

This week, Steve & Garrison are joined by Davis Advertising Media Director Ben Thaler to discuss the impact of the presidential race on media buying strategies.

 

Steve & Garrison discuss what the “new normal” is and what it already does and might mean for the future of marketing and advertising. Businesses that are able to adapt or pivot successfully will find success, particularly in emerging markets.

 

Steve & Garrison discuss a recent article Steve wrote for Banking magazine about marketing for financial institutions during unusual times. Pivoting to a more customer-centric, service-oriented model is what banks & credit unions should be looking to do.

 

Steve & Garrison discuss the constant evolution of marketing and advertising during these extraordinary and uncertain times. Opportunities exist for those companies and organizations able to adapt or pivot, and Steve draws on his branding expertise to discuss strategies for businesses to stay on brand while committing to the adaptation or pivot necessary during a pandemic.